Twitter stops opening links in AMP on iOS and Android

Twitter has quietly rolled again its assist for Accelerated Cellular Pages (AMP) on cell, in keeping with a support page noticed by SEO consultant Christian Oliveira. The assist web page initially detailed how Twitter would mechanically ship customers of its cell apps to the AMP model of a web page from links posted on the social community. Nevertheless, sooner or later since October twenty first, Twitter up to date the web page with a discover saying it’s retiring the characteristic by the tip of the 12 months.

In accordance to data from SearchEngineLand, this retirement course of seems to have been accomplished earlier this month. Now, trying to go to a web page from Twitter seems to ship customers on to the common internet web page, somewhat than an AMP model which may be accessible.

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Twitter’s discover saying it’s retiring the AMP characteristic.

Picture: Twitter

Though Twitter notes that the AMP permits for “fast-loading, lovely, high-performing cell internet experiences,” the expertise has proved controversial since Google launched it in 2015. A lot of the controversy centered round Google’s perceived management of the mission, with some critics claiming that it amounted to Google’s try to reinforce its control of the open web.

However it additionally has extra fundamental consumer interface issues for a platform like Twitter due to the best way it will possibly mess with URLs, when it makes pages look like from Google whatever the web site that created them. It’s an annoying state of affairs that’s led to the creation of browser extensions which mechanically redirect AMP pages to the unique article URL to cut back confusion.

Twitter’s assist doc doesn’t give a motive for its change in coverage. A spokesperson was not instantly accessible to answer a request for remark.

The social community’s transfer follows a coverage change from Google itself in Could 2020 when it introduced that it might no longer require news sites to supply AMP variations of their pages in order to be featured in its search engine’s High Tales part. The transfer was a very long time coming following a Google initiative launched in Could 2018 to take what the corporate had realized from AMP and flip its options into common internet requirements.

For extra background on AMP, take a look at this 2018 episode of The Vergecast that includes an interview with AMP’s former tech lead Malte Ubl.

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