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Tips to boost holiday sales in 2021 with Websites + Marketing

Take cost of the vacations

This text was initially revealed on Feb. 23, 2021, and up to date on Nov. 15, 2021. 

With all the thrill round provide chains and transport points this holiday season, enterprise house owners are more and more involved with weathering the vacations. Smaller companies, although, have the distinctive means to pivot a lot faster primarily based on their prospects’ wants, in addition to present an area holiday reward supply. So, if you happen to’re on the lookout for how to boost holiday sales throughout these unusual occasions, benefit from these ecommerce preparedness suggestions.

Editor’s notice: in trying out a demo web site that showcases the entire options talked about beneath? Click on here to strive it out.


Table of Contents

Tips to boost holiday sales

Try these 5 suggestions to boost your sales this holiday season:

  1. Create a visually compelling retailer expertise.
  2. Seize extra prospects.
  3. Broaden your sales by promoting in every single place.
  4. Interact your viewers with e mail and social posts.
  5. Create a profitable buyer expertise wherever you might be.

Prepared to leap in? Let’s go.

1. Create a visually compelling retailer expertise

Shoppers have a tendency to resolve whether or not they need to purchase on the retailer inside the first few seconds of searching. For that reason, it’s essential to present nice visuals, make the knowledge as straightforward and accessible to digest, and supply shoppers with the appropriate “proof” to make the acquisition choice.

Listed here are some useful tips about how to design your retailer to pack a visible punch:

Embrace quite a lot of in-context and product-only pictures

Pictures are important in serving to prospects make buying choices. While you’re creating pictures in your merchandise, be certain that to embody the next:

In-context pictures that present merchandise in use

These create an emotional bond and inform a narrative. It’s additionally the right means to present your merchandise in motion or counsel a specific use in your product.

Product solely pictures

Excessive-quality pictures of all of your product angles, ideally with a white background for higher enchantment.

Leather Bag Alone On A White Background

Customise your product pictures

Utilizing Websites + Marketing Ecommerce, you even have plenty of flexibility on how to greatest showcase pictures all through your retailer. Listed here are just a few choices in your retailer:


Featured merchandise

In case you have a featured product part and product pictures which have a sq. orientation, use the Highlight structure to make them stand out. From the Websites + Marketing editor, choose the Featured Product part, and select the Format possibility.

Layout Option In The Featured Products Section

Product gallery

You may additionally promote merchandise which have a sure dimension or form, so the product pictures will possible look higher in a particular orientation. To customise the form in which these product pictures seem in your retailer, go to the shop web page, select the Product Gallery tab after which click on Picture Choices.

Product Gallery Image Options

product screenshot from GoDaddy

Product element pages

You too can make your product pictures stand out additional on product element pages by deciding on the Hero Picture structure. That is nice for showcasing stunning product pictures as the principle focus of your product element web page.

To decide on this structure, go to your retailer web page, select the Product Web page tab, then choose the Format possibility.

Hero Image Options On Product Page

Create a surprising first-impression and urgency to purchase with a header

Present a strong visible picture (an in-context shot or aspirational picture of your product getting used) and pair it with an motion button to store.

Go to the Web site editor, click on Header, and choose the Cowl Media to use.

Cover Media Options

You too can add an Motion Button and specify the message. For an added contact, the message ought to emphasize an urgency to purchase.

Cover Page With Call To Action

Use the Photograph Gallery to characteristic useful product pictures

You too can benefit from merchandising stunning product pictures by the picture gallery characteristic in Websites + Marketing.

Out of your web site editor, merely choose Add a Part and select Photograph Gallery.

Photo Gallery Selection And Layout Options

You’ll see numerous choices on layouts to select from and the way your pictures are displayed. This can be a nice alternative to present pictures of consumers utilizing your product or in-context product pictures, to create an interesting connection to your potential buyer.

Product Photo Gallery Example

For extra particulars on this characteristic, check out our picture gallery assist information.

Allow a promotional banner with restricted time solely messaging

Let your prospects know that you just’re having a sale or particular provide in order that they’ve a powerful motive to buy proper then and there.

You’ll be able to have a number of sales taking place all year long, however run one sale at a time so there may be extra urgency to buy throughout these particular timeframes.


Your message ought to embody content material that mentions perks prospects get for getting (for instance, free transport, sale pricing, free reward wrapping, and so on.).

Banner Messaging Example On Home Page

Be taught extra right here.

Showcase related merchandise in your retailer

Comparable merchandise are a wonderful means to cross-promote extra of your merchandise. To allow this feature, you’ll need to edit your On-line Retailer web page:

Enabling suggested items in online store

As soon as enabled, you’ll want to publish your web site in order to see the prompt gadgets part:

sofa product page for holiday shopping tips

suggested items in Websites + Marketing

Draw quick consideration to your promotions utilizing the announcement pop-up add-on

It will assist let prospects know instantly what promotions you might be operating and may information them to particular areas of your retailer they might be likelier to purchase (reminiscent of sale or clearance gadgets).

To extend urgency, be certain that to embody a motive to purchase now (for instance, sale ends quickly, restricted time solely, and so on.) and an motion button that directs customers to the shop merchandise which can be on sale.

Learn the way to create a pop-up field right here.

Create pleasure with a countdown timer

This characteristic presents you a enjoyable means to add a visually interesting countdown timer for brand new merchandise, sales, occasions, and so on.

Example of countdown in Websites + Marketing

Function retailer classes in a compelling, visible means

Product pictures aren’t the one visible that wants to look nice. Guarantee your classes stand out.

Create a sale class

Making a class particularly for sales helps your prospects simply discover restricted version sales that you could be offer. You’ll be able to create a class for gadgets which can be particularly on sale after which rearrange the order of that class so it reveals up on the prime of the checklist.

Our assist heart has extra info on how to create and handle classes.

Improve a class’s enchantment with stunning pictures

Add a ravishing picture for every class in addition to an outline in order that it stands out to shoppers and is immediately recognizable when they’re searching by your retailer.

The class picture that you choose will show as a banner in your prospects.

Category Page On Live Site

Showcase choose featured classes all through your retailer

You too can characteristic choose classes with stunning imagery all through your retailer. Go to the Websites + Marketing editor, choose Add a bit after which select Featured Classes.

By deciding on add a picture, you may as well specify the place the picture hyperlinks to and level to a particular class.

Featured Category Options In Websites + Marketing

Create and showcase classes that assist shoppers slim down what to purchase

Information prospects on what merchandise they need to be taking a look at in the event that they’re undecided the place to begin.

Think about creating “new arrivals,” “greatest sellers,” and any “restricted availability” classes on the prime of the class checklist to instantly draw in shoppers.

Having too many classes can distract prospects.


Deal with creating distinct teams of merchandise and a narrowed down checklist of classes so prospects aren’t slowed down with too many particulars and have hassle discovering or understanding what they’re on the lookout for.

By the best way, if you happen to’re in seeing these options in Websites + Marketing in motion, check out our demo site

Showcase product evaluations

Your prospects will really feel assured in their buy choices in the event that they know others have bought merchandise from you and gave that buy a thumbs up.

Associated: Generate evaluations — 8 methods to get extra product evaluations

Allow product evaluations Store Settings Options For Enabling Social Reviews

For every of the merchandise you promote, permit prospects to present a evaluation that’s seen to different potential shoppers. This is a wonderful means to talk your organization’s social media standing.

Yow will discover extra info on how to do that right here.

Showcase buyer testimonials

Whereas product evaluations permit your prospects to charge your merchandise particularly, you even have the choice to add a extra normal testimonials part as effectively.

Including a testimonials part in addition to your product evaluations permits you to drive house what prospects take into consideration your retailer and your customer support.

Customer Review Section On Website

You’ll be able to view the steps on how to add testimonials to your web site right here.

Showcase your Fb and Instagram presence in your retailer

You’ll be able to spotlight your social presence for added legitimacy in addition to a broader connection to your prospects. Learn the way to allow hyperlinks to your social presence — in addition to any evaluations you’ve obtained on social media — right here.

Social Media Connection Page In Websites + Marketing

If you’re on Instagram, you may as well join your Instagram feed to your Websites + Marketing retailer. Be taught extra right here.

2. Seize extra prospects

As soon as prospects have discovered a product they’re in, listed below are just a few suggestions to enhance the probability they’ll buy it.

Present a sales value for every product

Getting into a sale value in your product will present each the unique and sales pricing. You are able to do this by going into Retailer > Merchandise > Add/Edit Product > and submitting in the Sales Value discipline.

Example Of Sale Pricing In Online Store

Supply free transport, native pickup or supply

Supply prospects an additional nudge to buy by offering free transport and showcasing it in your retailer. That is additionally a good way to forestall customers from abandoning their purchasing cart if they’re stunned by the price of transport.

To supply free transport on choose merchandise, go to Delivery beneath your product particulars web page, and choose the choice for This merchandise all the time ships free. It should show a free transport badge in your retailer.

Free Shipping Display On Online Store

You too can provide site-wide free transport. To study extra about how to do that, go to our assist information.

In case your prospects are native to the world, it’s changing into extra frequent to provide native pickup and/or supply, particularly in response to the continuing pandemic.

You’ll be able to add native pickup and supply choices by going to the transport choices web page.

Online Store Shipping Options]

Deserted cart restoration

One other route for capturing extra prospects could be to leverage the deserted cart characteristic supplied in Web site + Marketing Ecommerce. This characteristic reminds prospects that they’ve left gadgets in their cart through e mail.

Abandoned cart recovery store settings

To allow this characteristic, see the assistance information right here.

Acknowledge presents and provide free reward wrapping

Many purchases are meant to be presents. Enable your prospects to specify this in the check-out so you may put together the order appropriately.

To allow this, go to your Retailer Settings and beneath Common, choose Test-out, after which choose Enable prospects to embody particular directions throughout check-out.

Special Instructions Option In Store Settings

You’ll be able to ask your prospects to present the recipient’s title, in addition to describe what you’ll do if the order is a present (e.g. embody a present notice so we will place this in the package deal).

Additionally, as a means to stand out from opponents, you may as well provide free reward wrapping. You’ll be able to present this for all merchandise and specify this in the check-out directions talked about above.

Or if you happen to’d like to allow this for less than particular merchandise, you may embody gift-wrapping as an add-on for every product.

Supply reward playing cards

Reward playing cards provide an ideal reward possibility for any prospects that could be on the lookout for fast and simple reward choices. Try our information for steps and issues on including reward playing cards to your retailer.

Spotlight your restricted version gadgets

If what you are promoting tends to provide seasonal or restricted version gadgets, you may showcase these merchandise by the brand new restricted version possibility. Showcase these merchandise by the brand new restricted version possibility. Yow will discover this feature in the Stock part for every of your merchandise:

holiday online shopping tips showing limited edition toggle

Preserve in thoughts that you just’ll want to publish your web site after enabling this feature the primary time. Right here’s the way it’ll seem on the reside web site:

limited edition products on live store

Use Good Ribbons to make your sales stand out

With the Good Ribbons characteristic, you’re ready to spotlight the specified merchandise with Bestseller and New Product tags.

smart ribbons product screenshot

smart ribbons screenshot

To make use of these Good Ribbons, you’ll need to be sure that you’ve chosen the specified tags on any qualifying merchandise.

smart ribbons live

Observe: Preserve in thoughts that you would be able to solely show one ribbon per product, and the On Sale class takes prime precedence, then Bestseller, after which New Product.

holiday decor smart ribbon

Create and share coupons

Coupons are one other smart way to incentivize customers to purchase now. Be taught extra about how to create coupons.

To showcase the coupon, you may as well spotlight it in the promotional banner in your web site.

Add an e mail subscription type coupled with a coupon incentive

A publication is a good way to join with your shoppers and supply them e mail promotions on new merchandise, on-going sales, and any new value noting. Websites + Marketing makes it straightforward to add new subscribers to your organization publication.

Be taught extra about including an e mail subscription type.

Email Subscription Configuration Screen

To allow a coupon, merely activate the choice to allow coupons for sign-ups and customise the low cost quantity and message content material.

Subscription Section As It Appears On Live Site

3. Broaden your sales by promoting in every single place

Moreover promoting in your on-line shops, it’s your decision to contemplate promoting in style marketplaces like Amazon, eBay, Etsy, and so on. and social networks like Fb, Instagram that draw billions of customers each day.

Websites + Marketing makes it straightforward for you to promote your merchandise on the entire main marketplaces, in addition to on Fb and Instagram

Editor’s notice: Social media ecommerce integration and market options can be found just for audiences inside the USA at the moment.

Promote wherever with GoDaddy Funds

With GoDaddy Funds, you’re ready to promote in individual by a retail retailer or bodily location, guide appointments over the cellphone or promote remotely through cellular app at farmer’s markets or pop-up occasions. You’re additionally ready to settle for cost with the GoDaddy Card Reader with Docking Station and the cellular app for on-the-go funds, a GoDaddy Good Terminal for in-store funds, a Digital Terminal for cellphone orders, and Pay Hyperlinks that can be utilized through e mail, textual content, social and extra.

Moreover, with a unified expertise throughout on-line and in-store, prospects should buy on-line and choose it up in-store, guide on-line and pay in individual, or order in-store and have it shipped to their house.

Associated: Introducing GoDaddy Funds — Quick and safe funds for small companies

GoDaddy POS hardware

Good Terminal {hardware}

The Good Terminal {hardware} presents a strong level of sale possibility for in-store cost wants. It connects with equipment reminiscent of printers, money drawers, and barcode scanners.

Options of the Good Terminal {hardware} embody:

  • Settle for all main bank cards with a swipe or chip or contactless.
  • Contactless funds permit prospects to pay utilizing smartphones through Apple Pay and Google Pay.
  • A light-weight terminal permits for on-the-go mobility, because it doesn’t want to be tethered to the docking station to be used.
  • Simple contact interface for retailers to add orders.
  • Our easy-to-use docking station permits you to join the Good Terminal to an present register, money drawer or scanner.

On-line orders for pick-up and supply are additionally built-in with your Good Terminal. Prospects will pay for his or her order in individual utilizing bank cards or contactless cost, and you’ll replace the standing of the order out of your Good Terminal. The order will routinely replace in your On-line Retailer.

buy online pick up in store

GoDaddy Cellular app

The upgraded GoDaddy Cellular app permits sellers to have a cellular level of sale possibility, all from a seamless cellular app. This app requires no further {hardware}, making it a fantastic possibility to get began shortly with on-the-go funds. This characteristic is on the market at no further value.

Card reader {hardware}

Ideally suited for on-the-go cost, our card reader {hardware} works in conjunction with the GoDaddy Cellular app, making it a low-cost {hardware} possibility to get you began.

  • Simply take bank card funds wherever on the go with a small, easy-to-carry card reader.
  • Settle for all main bank cards with a swipe or chip or contactless.
  • Contactless funds permit for purchasers to pay utilizing smartphones through Apple Pay or Google Pay.
  • The included docking station permits you to stabilize the reader and use on a tabletop or at your register.

Associated: GoDaddy now presents point-of-sale units and breakthrough low cost pricing

Promote on Fb and Instagram

Using cellular units all over the world is rising and extra individuals are turning to social media for locating new merchandise to buy.

With the Websites + Marketing Fb Commerce integration, you may add your On-line Retailer product catalog to Fb and preserve your stock synced up on a regular basis.

As soon as the merchandise are on Fb, you may create shoppable posts on Fb and Instagram, promote a product or a set on a Fb Store web page or create dynamic product advert campaigns, all with a nominal price range to drive sales.

For an in depth rundown on promoting your merchandise on social media, try our publish on promoting merchandise through Fb and Instagram.

Share your merchandise on social media

With Web site + Marketing Ecommerce, you may simply share your merchandise immediately to a number of social media platforms.

share your products screenshot

Selling your merchandise on every of the totally different social media platforms will assist enhance your product visibility and will help attain potential buyers.

Ensure that to have attractive pictures of your merchandise to publish so that you just’ll look your greatest on social media.

create a social post

Promote on marketplaces

As well as to promoting in your on-line retailer, it’s additionally a good suggestion to promote the place your buyers will possible be searching in their free time.

With Websites + Marketing’s On-line Retailer, you’re ready to simply promote your merchandise on a number of marketplaces on the similar time.

This contains sellers reminiscent of Amazon, eBay, Etsy, Google and Walmart.


Websites + Marketing Marketplaces Setup Screen

These in style marketplaces entice excessive volumes of web shoppers and generally is a massive boost in your on-line sales. Having your merchandise the place the site visitors is excessive generally is a main boost to your on-line sales.

Websites + Marketing additionally retains your stock synchronized throughout the varied marketplaces, so that you don’t have to fear about maintaining separate websites up to date.

Prepared to get began with Marketplaces on Websites + Marketing? You should use this information to join to Marketplaces for the primary time.

Associated: Promote your merchandise on Amazon, Etsy, eBay and Google utilizing Websites + Marketing Marketplaces

Record your merchandise on the market on Google

On Google, thanks to a deep integration, you may shortly and simply checklist merchandise on Google’s Purchasing channel. If somebody is trying to find a product utilizing Google, your merchandise can now seem on the purchasing web page.

You too can create a marketing campaign and develop your sales by promoting your merchandise on excessive site visitors Google properties, like Google Search, Purchasing, YouTube and extra. In the event you’re new to promoting with Google, we’ll match the quantity you spend up to $150. Learn the way to get began right here.

Google listings screenshot

Associated: Tips from Google to make the most of the 2021 holiday shopping season

4. Interact your viewers with e mail and social posts

The important thing to retaining buyer curiosity is thru lively engagement with your prospects. Two methods to have interaction with your prospects are by e mail newsletters and social media.

E mail campaigns

Websites + Marketing presents seamless integration with GoDaddy E mail Marketing to enable you to simply preserve in contact.

An editorial calendar will be immensely useful when planning what you’d like to ship and when.

Undecided the place to begin? We advocate this information for creating your editorial calendar:

Social media campaigns

With a pandemic maintaining folks remoted, social media has more and more change into a lifeline for folks wanting to keep in contact.

With GoDaddy Studio, creating a surprising social media marketing campaign for what you are promoting is easy and permits you to make and keep connections with your prospects.

Over Social Media Creation Screen

Want extra info on how to create a social media marketing campaign utilizing Over? Try this assist information for extra info.

As with e mail advertising, there are some essential issues when launching a social media marketing campaign. Here’s a information to get you began: Time-saving social media suggestions for enterprise house owners.

Social media campaigns

With a pandemic maintaining folks remoted, social media has more and more change into a lifeline for folks wanting to keep in contact.

With GoDaddy Studio, creating a surprising social media marketing campaign for what you are promoting is easy and permits you to make and keep connections with your prospects.

Want extra info on how to create a social media marketing campaign utilizing GoDaddy Studio? Try this assist information for extra info.

As with e mail advertising, there are some essential issues when launching a social media marketing campaign. Here’s a information to get you began: Time-saving social media suggestions for enterprise house owners.

5. Create a profitable buyer expertise wherever you might be

Being able to be versatile as a enterprise proprietor is invaluable. And, regardless of the pandemic maintaining folks nearer to house than regular, there are occasions the place you want to have the ability to handle what you are promoting on the fly.

Listed here are a few options to enable you do exactly that.

Assist your prospects through chat

With Websites + Marketing, you might have entry to a built-in chat characteristic in your web site. This enables you to present immediate customer support and is the right means to reply to any questions or considerations a buyer has that will hinder them from finishing their buy.

Websites + Marketing Chat Feature On Live Site

To make use of this characteristic, you’ll want to allow the Web site Messaging service inside Websites + Marketing. You’ll be able to view the complete set of directions on how to try this right here.

Handle orders on the go

Irrespective of the place you might be, you may obtain order notifications and accomplished order particulars through the GoDaddy Cellular App.

Boost your sales this 12 months and past

Nobody can absolutely predict what the 2021 holiday season will seem like for retail companies, but it surely’s protected to say that ecommerce will proceed to be an essential characteristic for companies into the long run. Hopefully, the following pointers assist to boost your ecommerce sales into 2022 and past. 

Prepared to get what you are promoting ecommerce-ready? GoDaddy’s Websites + Marketing On-line Retailer will enable you construct a ravishing and useful on-line retailer in no time in any respect.

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