Tinder backs UK campaign Better Health: Every Mind Matters

The loneliness epidemic was an issue earlier than the pandemic, however nowadays, it is solely elevated. In keeping with England’s Community Life Survey 2021/22(Opens in a new tab), 18-24 yr olds are within the age group (16-24) the place 89 % have felt lonely at the very least as soon as. In a survey by Tinder of round 1,000 18-25 yr outdated singles, “companionship” was the highest “courting label” they’re presently on the lookout for when utilizing apps.

Maybe that is why at the moment, Tinder introduced its assist for the UK authorities campaign, Better Well being: Every Mind Matters. The aim is scale back the stigma of loneliness by encouraging younger folks to speak about it. In England, Tinder customers will see in-app messaging about assets on the Nationwide Well being Service’s Better Health: Every Mind Matters Loneliness(Opens in a new tab) web page; the web page additionally consists of suggestions to assist alleviate loneliness, like inviting somebody for espresso.

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“Loneliness is one thing that may be skilled by anybody, at any time, and it’s essential to know that we aren’t alone in feeling this fashion,” mentioned the Minister of Loneliness Stuart Andrew. “With Tinder’s viewers carefully aligning with the goal demographic for our Better Well being: Every Mind Matters campaign, this partnership will enable us to succeed in much more younger folks.”



The lonely state of getting over somebody you by no means dated

The trouble goes past in-app messaging, as effectively. A sequence of influencers supporting the global campaign “It Starts With a Swipe”(Opens in a new tab) will speak about loneliness in self-shot content material that shall be posted to social media.

In-app Better Well being: Every Mind Matters card that can seem to UK Tinder customers.
Credit score: NHS and Tinder

“Over the previous 10 years, Tinder has performed and continues to play a key position in influencing how folks meet — eradicating obstacles to connections forming and serving to introduce individuals who would by no means have usually met of their everyday lives. Loneliness and human connection are intrinsically linked,” mentioned Tinder’s SVP of world communications, Leyla Guilany-Lyard. “We’re proud to be supporting the Authorities’s want to destigmatise the subject of loneliness and assist to create a nationwide dialog about it. No person ought to really feel alone, or be embarrassed about feeling lonely.”

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