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The British Fashion Council launches new award category for Roblox designs

As a part of its annual vogue awards, the British Fashion Council is including a new category for 2021: an award for “metaverse design.” As broad as that may sound, the award was really created in partnership with Roblox, and as such, the shortlist is restricted to 5 Roblox creators. The winner, cSapphire, operates an in-app clothes boutique.

In line with the digital nature of 2021, the award can be offered by an avatar of Gucci’s artistic director Alessandro Michele (pictured above) inside a Roblox expertise. Gamers will even be capable of discover a digital recreation of Royal Albert Corridor to look at the awards. “This distinctive metaverse house BFC has created in collaboration with Roblox represents the way forward for vogue, and it’s been so enjoyable to be part of such an modern expertise,” mannequin Karlie Kloss, who served as one of many judges, mentioned in an announcement.

Whereas it’s one thing of a publicity stunt, the digital occasion is a part of an ongoing fusion of video games and vogue. Gucci beforehand created a surreal vogue expertise inside Roblox, together with some digital sneakers, and has partnered with esports group 100 Thieves. In the meantime, the likes of Balenciaga, Louis Vuitton, Burberry, and Longchamp have all created in-game outfits for video games like Fortnite and League of Legends.

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