Sports

Staples Center to be renamed in multi-year naming rights deal

staples center

After working below the identical identify for over 20 years, the Staples Center will quickly be recognized by one other identify.

The house of the Lakers, Clippers, Sparks and Kings will reportedly be renamed for brand spanking new sponsor Crypto.com as a part of a multi-year deal, according to The Athletic contributor Alicia Jessop. The settlement is believed to be the biggest naming rights deal in the U.S. and can take impact on Dec. 25, per The Athletic‘s Shams Charania.

Crypto.com is believed to have paid over $700 million for the naming rights, according to Sam Dean of the Los Angeles Times. Based in 2016, the web site payments itself because the “world’s quickest rising crypto app,” and presents merchandise equivalent to NFTs and metallic Visa playing cards.

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