Spotify is testing new card-style user profiles focused on discovery


At Spotify’s Stream On occasion this month, the corporate launched a redesigned app with TikTok-like discovery feeds, an AI DJ, and different instruments for artists and podcasters. But the app’s adjustments might not be stopping there. The firm confirmed it’s now testing a revamp of its user profiles, which features a card-style format that lets customers set up extra of a social id on the platform along with offering quick access to Spotify’s distinctive options — like its personalised suggestions, Blend playlists, co-listening experiences and extra.

The adjustments have been first noticed by Chris Messina, who shared screenshots of the assessments on Twitter. He famous the extra playing cards on profiles and the way the new format was directing customers to faucet a button to “uncover extra options.”

Some Spotify customers, nonetheless, stated they’ve had the up to date profiles for a while. But that’s solely as a result of the function has been in stay testing in a number of markets. These profiles are usually not absolutely rolled out to all customers.

This is large! Spotify is previewing a new profile design! 👤

It seems that extra profile playing cards will likely be coming quickly.

It recommends discovering “extra options” to “get probably the most of your listening expertise”.#NewSpotify

— Chris Messina ([email protected]) (@chrismessina) March 28, 2023

Spotify didn’t commit it might make the function obtainable for everybody at any specific time. Often, the corporate’s new concepts are examined in public, then modified based mostly on user engagement and suggestions earlier than a worldwide rollout. Or, in some circumstances, they’re scrapped fully. That stated, it’s not as possible that this one can be dropped, given how effectively it suits with the new Spotify redesign which places better emphasis on discovery.

“We routinely conduct quite a few assessments,” an organization spokesperson advised TechCrunch when requested in regards to the new profiles. “Some of these assessments find yourself informing our user expertise and others serve solely as an necessary studying. We don’t have something additional to share presently,” they added.

Image Credits: Chris Messina via Twitter (opens in a new window)

Among the notable adjustments on this model of the user profiles is the new heading on the high of the display that appears extra like one thing you’d see on a social community. Currently, Spotify user profiles are pretty bare-bones. The particular person’s title in addition to their follower and following counts are displayed above lists of their playlists and not too long ago performed artists. The new profiles, by comparability, embody different particulars in regards to the particular person like which Spotify plan they’re subscribed to, how lengthy they’ve been a Spotify member, their normal location (just like the U.S.), along with their follower and following counts, a button that allows you to comply with them and one other for profile edits.

There’s additionally a enjoyable function that apparently allows you to set a “vibe” above your title, to present your profile somewhat pizazz.

Image Credits: Chris Messina via Twitter (opens in a new window)

The new profiles nonetheless function sections to your playlists and artists, however these now seem as playing cards and there are extra interactive options obtainable subsequent to those choices. For occasion, now you can click on a button to create a new playlist proper out of your profile, or use buttons beside every playlist to share them with others. Next to every artist’s title, there are also buttons that allow you to comply with the artist on Spotify — earlier than, you’d need to click on into the artist profile to take action. This may very well be notably helpful in the event you had visited another person’s profile and have been discovering new artists by their exercise.

Under the “Discover extra options” part on the new profiles, customers are pointed to different issues they will do on Spotify — like discover stay occasions, “like” extra songs to enhance their suggestions, create Blends with associates, try Spotify’s new audiobooks, and extra.

The profiles additionally embody a message on the backside that reads “View extra playing cards,” which signifies there will likely be future additions coming to this house past the playlists and not too long ago performed artists. But this function isn’t absolutely constructed out but — Messina advised us that, when clicked, the in-app message reads “there’s nothing to see right here but” and informs customers that Spotify is “busy constructing extra content material for you — coming quickly.”

(May we advise incorporating podcast suggestions into this expertise, please?)

These adjustments would make sense as a part of Spotify’s broader focus on discovery that’s driving its most up-to-date app updates. That is, as a substitute of simply showcasing a user’s fundamental info and exercise, these redesigned profiles would permit individuals to discover extra of what Spotify has to supply whereas additionally making it simpler to search out and revel in new artists and music straight from another person’s profile with fewer clicks.