Snapchat launches ‘Layers’ in Snap Map

Snapchat’s resolution for  making Snap Map extra enjoyable, helpful, and ripe for partnership alternatives — with out making it too cluttered — has lastly gone reside.

First announced in May, Snapchat’s new “Layers” characteristic launches Wednesday. Layers are just about what they sound like: Enabling a layer superimposes all types of content material or details about places on the map, giving the consumer an at-a-glance view of particular classes of issues, that they will activate or off, as an alternative of simply dots. 

Snap debuted the idea of Layers with upcoming layers from meals evaluations web site The Infatuation and ticket gross sales  platform Ticketmaster. These associate layers will enable customers to take a look at eating places and occasions, respectively. Nevertheless, these are nonetheless in the works and shall be out there “in the approaching months.” The 2 going reside Wednesday, “Discover” and “Recollections,” come in-house from Snap.

Discover is an enlargement of the “Warmth Map” which reveals photographs and movies from sure places and serves because the portal for viewing tales that includes user-submitted content material. With out the discover layer turned on, you may see icons for common locations, with the power to click on in and watch the tales. Turning on Discover makes these icons bigger and dynamic. For instance, I zoomed out to see the entire U.S. map, and an Discover preview in New Orleans displaying a brass band caught my eye. I clicked in and acquired to observe a road efficiency. I in all probability wouldn’t have been enticed to dive in with a static icon that simply mentioned “New Orleans.”

The Recollections layer additionally provides some surprising pleasure to the Snap Map expertise. Snapchat already sends notifications telling you when you might have a reminiscence from one or 5 or nevertheless a few years in the past. I often ignore these (and most different) notifications from apps which are making an attempt to get me to interact. However once more, zooming out on the map allowed me to hop into reminiscences from brief journeys I would forgotten about or enjoyable days in completely different neighborhoods. 

Multiple screenshots show the Memories layer superimposed on Snap Map.

Credit score: Snap, Inc.

Different apps, notably Apple’s Photographs app, manage photographs by location on the map. That is truly a brilliant helpful characteristic for locating photographs. However Snap’s tackle the idea reveals the foolish or memorable moments you selected to submit on Snapchat, so it is a completely different and extra playful vibe.

“Locations are an enormous a part of what makes a reminiscence particular,” Bryant Detwiller, Snap’s head of map product, mentioned over e mail. “There’s something unbelievable about panning the Map and seeing my Recollections seem like vignettes that assist me relive a enjoyable night time out, an outdated neighborhood I as soon as known as residence, or a particular chapter of my life. After I see my Recollections on Snap Map I’m transported again to that second in time, to the chums I used to be with, and the locations we went. It’s nostalgic and fantastic.”

Yow will discover layers in the higher proper hand nook of Snap Map. Once you open Snapchat, click on the far left Map Icon. Then you definately’ll see out there layers: Discover is signified by a blue globe, Recollections by a yellow circle with {photograph} drawings.

Snap Map rose to prominence shortly after its June 2017 launch when it grew to become an enchanting portal by which to view pupil gun management walkouts in early 2018. It was a completely new solution to visualize a motion, and it showcased Snapchat’s capability to plop viewers into a primary individual view of one thing taking place throughout the nation, or world. Since then, use has grown: Snap says greater than 250 million Snapchatters have interaction with the map each month. Nevertheless, the characteristic that permits customers to broadcast their places to followers and associates drew criticism as a teen security hazard. Sharing your location is opt-in and customizable, however that is not essentially one thing a teen consumer could be sensible about.


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Nonetheless, Snap has continued constructing out the Map. In Could, it launched “My Locations,” a Google Maps-esque characteristic which lets customers see common places (and details about these locations), save favorites, and think about locations they’ve tagged in earlier Snaps. Like Layers, My Locations solely present up while you click on on the Locations icon, which is on the backside of the display screen. In any other case, sometimes solely locations with tales linked to them seem on the map.

Snap has burdened that Layers takes the Map to the subsequent stage by evolving it “from a product to a platform.” Mainly which means companions — or possibly in the future, customers — can construct upon the Map. Snap did not reply whether or not it will start monetizing layers or the map, with Detwiller saying it’s “nonetheless early days for this platform.” 

“On this part we’re hyper targeted on growing useful and helpful experiences for our group,” Detwiller mentioned. Basically, it isn’t monetized now, however by no means say by no means.

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