Site123 Review – Tested by Experts

  • Flexibility – 7.9/10

  • Pricing – 8.2/10

  • Assist – 9.1/10

  • Consumer Friendliness – 8/10

  • Options – 6.8/10


Attempt Site123 Web site Builder For Free

The Site123 workforce describes its web site constructing product as “by far the best free web site builder.” Our workforce of consultants has already reviewed a wealth of superior web site builders that will help you, our readers, discover the suitable resolution for launching your very personal web site simply and with out important investments. Site123 drew our consideration with the promise of adjusting the way in which individuals construct web sites. This evaluation might be no completely different from our earlier evaluations.


Under, you’ll discover our in-depth Site123 evaluation that analyzes the primary facets of the builder, together with the Site123 web site editor, ecommerce performance, pricing, and way more. To give you probably the most correct data, we created a few take a look at web sites on this platform.

Learn on to search out out what we’ve found.

Ease of Use

Upon touchdown on the Site123 homepage, stay chat brokers instantly requested me if I wanted any assist in discovering how the location builder works. This was a robust indicator that the Site123 workforce pays particular consideration to buyer help.

The web site builder’s homepage lists all of the cool options and functionalities you need to use with Site123. Furthermore, the Site123 web site builder claims to have simplified the location creation course of, lowering it to a few easy steps: choosing the kind of web site you wish to construct, including content material to it, and launching it stay.

Nonetheless, we needed to take a look at the builder ourselves to see if all the things about Site123 is as simple as one-two-three.


Upon creating an account on Site123, I used to be lastly capable of try to take a look at the web site editor. One of many first issues I observed is that the interface is clear. The web site editor takes little time to get used to, however general, it’s fairly easy.

All of the instruments it’s good to customise a web site to your style are positioned on the left facet of the display, together with design and common web site settings.

Level and Click on

This free web site builder, in contrast to a lot of its rivals, encompasses a level-and-click on editor. So everytime you wish to edit the content material of your web site, it’s good to click on on a selected web site aspect, and the modifying choices will pop up on the left facet of the web page you’re modifying.

Picture Enhancing

In the case of picture modifying choices, the Picture Filter Device is among the web site builder’s strongest factors. This software lets you apply 19 completely different filters to your photographs. Site123 additionally encompasses a wealthy library of royalty-free photographs from Unsplash and Pixabay.

If one of many essential facets of our evaluation of Site123 was how in depth the media library is, we’d give Site123 an A+. Nonetheless, our focus is on the picture modifying choices, and to what extent you’ll be able to modify a picture.


From this angle, the builder doesn’t meet our expectations. It helps only a few modifying choices, i.e., making use of filters to photographs and cropping them. The cropping choices are usually not spectacular, both. There aren’t any predetermined facet ratios.

With that in thoughts, you need to set your most popular picture measurement with none pointers if the picture shouldn’t be cropped routinely.

Content material Enhancing

The superb content material modifying expertise is among the options price highlighting on this Site123 evaluation. The web site builder helps fundamental content material modifying options, together with commonplace textual content formatting choices.

Moreover, you’ll be able to add photographs, movies, hyperlinks, tables, and lists to your content material. Despite the fact that there aren’t any particular options that accompany the Site123 content material editor, we‘re happy with its simplicity and ease of use.


Variety of Themes

Site123 is slightly wanting 200 templates. If we evaluate the builder with its rivals, Site123 has a strong web site template providing. GoDaddy web site builder has about 300 templates. On the time of writing our Wix evaluation, this web site builder provided over 500 templates.

Nonetheless, some builders had quite a bit much less to supply on this regard though they’re primarily very good builders. Weebly, for instance, is restricted to solely 60 themes, whereas Voog’s template assortment counts round 30 templates.

Taking this into consideration, the Site123 workforce made positive customers have quite a bit to select from in relation to web site templates. What’s even higher is that each one these templates are free.


That will help you slender down your decisions, Site123 organized its choice of templates into ten classes that vary from enterprise and eating places to pictures and on-line retailer templates. Plus, on the finish of the Templates web page, there are dozens of tags (plumber, authorized providers, and so forth.) that will provide you with the template suggestions based mostly on the tag you choose.

Switching between templates is simply out there for paying customers, whereas free plan customers can solely change a web site theme by beginning a brand new web site or customizing the prevailing one to a sure extent.

Furthermore, when previewing Site123 templates, the builder enables you to see the primary web site parts a selected template is utilizing. So, for instance, a restaurant template makes use of menu and reservation parts. This function is kind of handy that will help you discover the right theme to your web site.


Site123 web sites adapt nicely to completely different gadgets. Whereas constructing your web site, you’ll be able to see the way it will look on completely different gadgets, i.e., desktop, cell, and pill gadgets.



One other spotlight in our Site123 evaluation is the builder’s constructed-in running a blog performance. Every template comes with a predetermined set of pages, however you’ll be able to at all times add a weblog to your web site. The builder helps seven completely different weblog outlines. In the case of customization choices, you’ll be able to add tags together with a brief description of your weblog publish.

Moreover, you’ll be able to set weblog feedback to indicate or conceal them from a web page, along with first choosing a weblog commenting system: inside, Fb, or Disqus.

Within the weblog settings, you’ll additionally discover the choice of displaying associated posts and including social sharing buttons, whereas the URL of every weblog publish is a publish title.


Site123 can be devoted to creating all of its web sites safe. The builder makes use of an SSL safe protocol, making certain all websites are protected – without cost.

Electronic mail

After finishing a Site123 improve, the builder permits its customers to create between two and 10 mailboxes. The choice of integrating a Site123 e mail account with Gmail and Outlook is accessible too.

The Superior plan consists of, amongst different options, two mailboxes at $16.80/month when paid yearly. 5 mailboxes include the Skilled plan at $22.80/month – additionally with a yearly subscription.

Lastly, customers of the Gold plan get 10 mailboxes on the value of $28.80/month. If you wish to improve the variety of e mail accounts in your area, every e mail account will value you $5/month with 1GB of space for storing.

Free plan customers, sadly, are usually not entitled to a free e mail account with Site123. This function requires a customized area, and free plan customers can solely create a web site with a free subdomain.

Type Builder

The shape builder is accessible with the next Site123 packages: Primary, Superior, Skilled, and Gold. In different phrases, free plan customers can’t use the shape builder, which is, in distinction, out there to paying Site123 customers.

In case you go for one of many Premium Site123 plans, you’ll be capable to use the builder’s Customized Type Builder. Moreover, you’ll be able to combine your web site with different type builders equivalent to JotForm, 4Screens, MailMunch, and Site123’s very personal type builder app – 123FormBuilder.

The closest factor to a type builder without cost plan customers is a contact type with the Title, Cellphone, Electronic mail, and Message fields. Nonetheless, you can’t change any of the fields or add customized ones.


The default menu kind for non-paying customers is a horizontal menu tucked within the header space of the web site. The identical menu additionally seems within the footer space.

Moreover, free plan customers may also add a Class to a horizontal menu and add a number of pages underneath that class. This fashion, they’ll create a drop-down menu inside a horizontal menu. The choice so as to add social networks, a buying cart, and different objects to the header menu is accessible too.

With the premium plans, there are much more menu choices. Very similar to a few of the finest web site builders, Site123 helps the sidebar menu, in addition to the choice of including a search field software to your web site navigation.


Site123 lets you add numerous advertising and analytics instruments, fee gateways, and way more by way of the App Market. All integrations are divided into completely different classes, together with Pricing, On-line Retailer, Reserving, and Webmaster Instruments, amongst others.

There’s additionally the Common class that allows you to verify which add-ons and plugins are ceaselessly added to Site123-powered web sites.

Sadly, free plan customers don’t have any entry to the App Market and can’t combine a single app into their web site. Primarily based on quite a few Site123 evaluations we learn, this is among the most typical complaints concerning the builder.

Ecommerce Performance

What we actually like about Site123 is that it permits its customers to launch a web-based retailer very quickly. This feature is accessible with a free plan, too, however there are some limitations. With the free plan, you’ll be able to solely add offline fee strategies equivalent to financial institution wire transfers, checks, telephone funds, and so forth.

Whilst you can add as many merchandise to your retailer as you need, you’ll be able to solely have a most of 10 orders per 30 days.

The Site123 ecommerce choices are way more numerous with the builder’s Skilled and Gold plans. Cost-sensible, subscribing to one among these premium plans lets you add e-wallets and bank cards as fee strategies.

Completely different retailer labels can be found as nicely, together with Out of Inventory, Add to Cart, Fast View, and so forth. What’s extra, you’ll be able to assign your merchandise to completely different classes and add coupons to your on-line retailer.

Membership Methods

On the time of scripting this evaluation, the choice of managing your person base isn’t out there. Nonetheless, as quickly as we requested the help workforce about this function, they mentioned they’d ship it as a request for the event workforce. This tells us they’re listening to their customers’ suggestions and are able to act on it rapidly.

The web site builder helps Member Solely e mail signup. So solely after coming into an e mail handle, your guests can entry your web site content material. Nonetheless, that is solely an alternate, as there isn’t any devoted membership system that might can help you handle your person base historically, i.e., arrange subscription plans and handle person profiles.


One of many important elements of this Site123 evaluation is the builder’s web page pace, as, if this worth shouldn’t be common or above, it may have an effect on your rankings in search engines like google. For the pace take a look at, we took the Site123 homepage.

We ran it via GTmetrix and Google’s PageSpeed Insights. The GTmetrix report confirmed that the builder doesn’t serve scaled photographs, which put its efficiency barely beneath common.

In line with Google’s PageSpeed Insights, alternatively, Site123’s desktop loading pace was common (89 out of 100), whereas the outcomes for the cell model of the location had been considerably decrease — 42 out of 100.

Moreover, we examined a few Site123 examples, i.e., web sites that the builder’s customers created, and we bought just about the identical outcomes.

It’s important to remember the fact that the web page pace closely will depend on web site parts. In case you overload your web site with movies, photographs, and different interactive options, the web page pace is prone to be beneath common.

So, so long as you don’t overstuff your web site and hold the content material gentle and informative, you don’t have to fret about web page pace.

Desktop Loading Velocity

Cell Loading Velocity

search engine marketing Efficiency

In the case of SEO instruments out there with Site123, the builder lets you add title, description, and key phrase meta tags. You additionally add meta descriptions for every web page in your web site individually.

One of many many highlights of this web site builder is that it routinely generates a sitemap to your web site.

The platform encompasses a myriad of nice search engine marketing-associated Site123 tutorials, that may, amongst different issues, assist you to learn to submit your sitemap to Google Search Console.

Analytics Instruments

As we’ve beforehand talked about, the Site123 App Market options loads of helpful plugins and add-ons. The Analytics Instruments class provides loads of helpful instruments for visitors analysis, growing conversion charges, and gathering buyer suggestions. Among the integrations from this class embody Google Analytics, Fortunate Orange, Fb Pixel, Optimizely, Heap, Mouseflow, and so forth.

Site123 Pricing

Site123 provides 5 plans: Free, Primary, Superior, Skilled, and Gold. Right here’s a breakdown of what every of those plans provides.

Free Plan

With the Free plan, you’ll be able to construct an internet site almost effortlessly. You additionally get a free subdomain, fundamental search engine marketing instruments, and entry to an intensive library of royalty-free photographs. Moreover, Site123 lets you promote on-line without cost, and also you don’t have to fret about safety both, as all web sites use an SSL safety protocol.

Primary Plan

The Primary plan gives you with extra space for storing (10GB), whereas the Free plan limits space for storing to 500MB. Primarily based on Site123 evaluations we got here throughout, many customers are usually not happy with the ecommerce options that include this plan.

The Primary plan, very similar to the Free plan, limits the variety of orders to 10/month, and it consists of offline funds solely. Nonetheless, this plan unlocks some on-line retailer options that aren’t out there with the Free plan, equivalent to customized product colors and sizes.

The Primary plan lets you attain out to your subscribers by way of mailing checklist messages. The utmost variety of e mail messages you’ll be able to ship to your mailing checklist is 100 per 30 days.

Subsequent, the Primary plan lets you join your area with Site123, however you can too get a free area for one yr with a yearly subscription.

Lastly, choosing the Primary plan will take away the Site123 floating tag.

Superior Plan

This plan consists of all the things from the Primary plan, with thrice extra space for storing and bandwidth — 30GB and 15GB, respectively. With this plan, you can too have two mailboxes, in addition to unlock multilanguage performance by including one extra language.

So far as on-line retailer choices go, the Superior plan helps 50 orders per 30 days, and, along with offline fee strategies, you can too use PayPal and Amazon Pay as your retailer’s fee choices.

Skilled Plan

With the Skilled plan, you get all the things from the Superior plan, once more, with extra bandwidth (450GB), and space for storing (90GB). The variety of mailboxes will increase to 5, and you may add three extra languages to your web site.

In the case of on-line retailer choices, the Skilled plan permits 500 orders per 30 days, and other than the fee strategies out there with the Superior plan, you can too add bank cards and Sage-Pay.

The choice of promoting digital merchandise and creating coupons is simply attainable with the Skilled and Gold plans.

Gold Plan

The Site123 gold plan is much like the Skilled plan. The one distinction is that you simply get extra of all the things: bandwidth (135GB), space for storing (270GB), 10 mailboxes, 5 extra languages, and limitless retailer orders per 30 days.

Hidden Prices

The web site builder is clear in relation to its premium plans. Nonetheless, there are some extra bills you need to bear in mind.

For instance, if you wish to add an e mail account, you’ll pay $60/yr. Additionally, not all integrations out there with Site123 are free. Whereas you need to use a few of them without cost, you need to rely within the bills of switching to a paid model in the event you resolve to make use of extra options.

Billing Practices

One of many issues we wish to emphasize on this evaluation is that the builder provides important financial savings with a yearly subscription, in addition to with two-yr and three-yr subscriptions. These subscriptions additionally embody a free area for a yr, which isn’t the case with a 3-month subscription.

The pricing for the three-month subscription ranges from $17/month with the Primary plan to $41/month with the Gold plan. The pricing for the yearly subscription for the Primary, Superior, Skilled, and Gold plans are $10.80/month, $16.80/month, $22.80/month, and $28.80/month respectively.

With two-yr and three-yr subscriptions, the financial savings are even greater. The Primary plan is $7.30/month with a two-yr subscription and $6.45/month with a 3-yr subscription. The Superior plan drops from $13.30/month with a two-yr subscription to $11.45/month with a 3-yr subscription.

On the time of scripting this evaluation, the builder provides 40% off the Superior, Skilled, and Gold plans. With this low cost and a 3-yr subscription, you should buy the Gold plan for $11.67/month.

Cost Choices

Fortunately, this web site constructing software employs widespread on-line fee strategies. In case you resolve Site123 is the right builder for you, you need to use PayPal and bank cards to buy one of many premium plans.

Site123 Assist

One of many areas the place Site123 actually stands out is the builder’s buyer help. The help workforce is accessible round-the-clock by way of stay chat performance. The stay chat brokers are educated and fast to answer at any given time. You too can search the builder’s knowledgebase or undergo video tutorials on the Site123 YouTube channel.


All in all, Site123 is a simple-to-use web site builder that gives loads of options with a free plan. In case you are not a fan of level-and-click on builders, you’ll be able to learn our Weebly evaluation, as this web site builder is likely to be a greater match for you. Weebly is a drag-and-drop builder, and it additionally provides loads of choices with its free plan.

In case you’d like to provide Site123 a attempt, right here’s what you need to learn about it. The builder lets you create a easy on-line retailer without cost, and it provides a plethora of contemporary templates to accommodate everybody’s style.

It doesn’t help many picture modifying choices, however it has an exhaustive library of free photographs and icons. The constructed-in weblog performance and a free SSL encryption protocol are good additions to the builder’s free plan providing, however it could’ve been good if the App Market was out there to free plan customers as nicely.

From the attitude of paying Site123 clients, this web site builder is equally tempting. Premium plans unlock a wealth of options that aren’t out there with the Free plan, equivalent to making a multilingual web site and including numerous fee strategies to your on-line retailer.

Nonetheless, one of many issues we’ve got to emphasise on this Site123 evaluation is that the builder received’t offer you a lot management over your web site’s design choices and general performance. The options it provides are fairly fundamental, so in the event you’re a complicated person, Site123 may not be one of the best match for you.

Then again, in the event you’re in search of a simple and fast option to create an internet site, this web site builder is undoubtedly probably the greatest choices on the market.

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