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SITE123 Review – Should You Give This Website Builder A Try?

SITE123 Review

General Score: 8.0/10

Finest For Small and fast web site design
Strengths Simple-to-use onboarding & design choices
Weaknesses Restricted choices & lack of buyer help
Promotion Begin Now It is Free

SITE123 is a fast-growing, independently-owned, web site builder based mostly in Israel targeted completely on DIYers. They declare to be “essentially the most intuitive and straightforward to make use of web site builder available on the market”.


Just lately, I gave SITE123 a strive for a small mission after receiving a couple of reader questions. However earlier than I get into the professionals and cons of my SITE123 evaluate, let’s contemplate a little bit of background on constructing a web site usually.

There are such a lot of concerns to keep in mind when selecting a web site builder — and actually, there are a thousand methods to get what you need ultimately when it comes to performance, comfort, pricing, and many others. The factor to recollect is: whether or not you’re constructing a easy private web site or operating a enterprise, the best way you construct your web site has a whole lot of penalties.

Within the long-term, it impacts your versatility, performance, and, in fact, your model. Within the quick time period, it could possibly actually add/take away a whole lot of complications. That mentioned, similar to selecting a bodily home or workplace, there isn’t any such factor as an absolute “greatest” or “high” selection. There’s solely the fitting selection relative to your targets, expertise, and circumstances.

What Is SITE123?

On the large spectrum of web site constructing options, SITE123 lives on the top that’s all-inclusive and gives every part it’s essential get began and develop your web site. It contrasts with options the place you purchase, set up, and handle all of the “items” of your web site individually. I wrote a publish on Website Builders, Defined for extra background.

Utilizing SITE123 is form of like leasing and customizing an house in a very stylish improvement as a substitute of shopping for and proudly owning your personal home. You’re nonetheless in charge of decor, cleansing, and every part living-wise – however you permit the development, plumbing, safety, and infrastructure to the property proprietor. That time is essential as a result of there’s normally a direct tradeoff between comfort and management with all software program, however particularly with web site builders.

All the things could match collectively excellent with a web site builder like SITE123, however that will or is probably not what you’re in search of.

So far as competitors, SITE123 competes with all-inclusive hosted web site builders like:

In comparison with their direct competitors, they give attention to velocity and ease by offering done-for-you templates and designs so you may focus solely on content material.

As a substitute of working like a standard drag-and-drop web site builder, SITE123 has you choose your area of interest after which customise a curated template based mostly on that area of interest, which appeals to rookies who don’t have any design or improvement expertise (suppose DIY-ers who must create a web site ASAP with out having any web site expertise).

Execs of Utilizing SITE123 Website Builder

Right here’s what I discovered to be the professionals of utilizing SITE123 — not simply compared to different web site builders, however as an total web site answer.

Easy Signup Course of

Certainly one of SITE123’s greatest options is how rapidly you may rise up and operating. Signing up for the platform is a straightforward, three-step course of (therefore the title SITE123), and it’s simple, simple to grasp, and environment friendly.

Site123 Set Up

Plus, SITE123 builds in training by a easy, step-by-step tutorial that walks you thru tips on how to customise your assigned theme and add content material to your web site, which is a wonderful function for customers who haven’t personalized / constructed a web site earlier than.

Site123 Tutorial


SITE123 can also be significantly easy to make use of. As I discussed earlier than, SITE123 gives you with a template based mostly in your chosen business and kind of enterprise/web site inside that business.

Site123 Template Selection

Whereas the web site builder is not drag-and-drop, you may select from a menu of web page components to vary the design inside your chosen theme.

Site123 Select Page Elements

The entire setup is like portray by numbers.

There are apparent drawbacks to this setup, which I’ll cowl within the disadvantages, however it’s a actual benefit to having restricted however accessible design choices.

The location format is mobile-friendly and maintains an appropriate look/design it doesn’t matter what you do to the design choices.

Product Integration

One other advantage of SITE123 is its intensive checklist of product integrations. Except for providing DNS and internet hosting companies, SITE123 additionally provides a number of plugins (software program you could “plugin” to your web site to get further performance). From promoting software program to analytics instruments to advertising and marketing + help, their library is intensive.

Site123 Product Integration

SITE123 additionally provides eCommerce performance. One factor to notice right here although — to make use of the integrations, you must have a paid plan.

And to get eCommerce performance, you must select between the 2 higher-priced tiers. We’ll discuss extra about pricing in a second, however simply know that you can get the identical (or higher) performance for much less elsewhere.

Cons / Downsides of SITE123

However in fact, no evaluate can be full with out trying on the downsides. Every bit of software program could have complaints. Listed here are the cons I discovered with utilizing SITE123

SITE123 Pricing

SITE123’s paid plans begin at $12.80/month, which features a free area for a yr / the flexibility to attach your customized area, 10 GB of storage, 5 GB of bandwidth, and the flexibility to ship 100 e mail messages (aspect observe – who counts e mail messages?) to your mailing checklist per thirty days. It additionally removes the SITE123 branding that comes with the free plan.

Site123 Plans

However in comparison with their direct opponents like Wix and Weebly (and even Squarespace), SITE123 is a little more costly and provides a lot much less on a feature-to-feature foundation. At every stage, SITE123 doesn’t even permit limitless bandwidth or storage. The one half they’ve going is a bundled on-line retailer, which a worthwhile function for a small retailer.

In case you’re utilizing a SITE123 premium plan for quite a lot of months, it’s going to be costlier than going with a competitor (and extra limiting as a result of design and technical limitations – extra on that shortly).

Restricted Characteristic Set – Design

With any expertise product, there’s virtually all the time a trade-off between comfort and management.

And you may actually see this trade-off with the web site creation with a web site builder. The comfort of their web site editor is nice. It’s simple, quick, and never complicated. It places your focus solely on getting your content material onto the premade template by producing a curated SITE123 template for you.Sponsored Hyperlinks

However right here’s the factor — in the event you don’t like the template you’re given, altering it up is a ache. If you wish to go anyplace past the fundamentals of design, you could have very restricted customization choices with SITE123.

To your theme, you may edit the colour, the font, and the final ‘really feel’/construction of the design.

Site123 Theme editing

With pages, you may select sure layouts from pre-made decisions.

Site123 Page Layout Editing

However you can’t change the format. You can’t drag and drop. And also you actually can’t edit the HTML and CSS, a lot much less add every other design factor.

Site123 Page Editing Example 2

It’s even troublesome and close to unattainable to edit the menu with out altering different design components on the web site.

Site123 Menu

One of the simplest ways to explain it’s a ‘paint-by-numbers’ arrange. It’s nice to have the fundamentals, however if you wish to do something further or exterior of bounds, then you definately’re out of luck.Sponsored Hyperlinks

In case your web site is rising, or changing into a much bigger a part of your enterprise, the design limitations might be crippling. And in contrast to different web site builders that try to unravel this subject by apps, extensions, or entry to the web site code or HTML, there isn’t any outlet for a SITE123 web site builder.

Restricted Characteristic Set – Technical

The restrictions on design additionally bleed over into technical limitations. Technical limitations are options and performance that you simply don’t know that you really want till you need them, and then you definately discover out you may’t have them.

These are issues like social media integration with Fb, Pinterest, and Twitter, Google Adverts, social sharing choices, running a blog, and an entire host of each intermediate to superior advertising and marketing instruments on the web. Now as I discussed above, SITE123 does supply further options by plugins and app market, however as a result of management you quit with the web site, you’re pretty restricted in how a lot you may combine, add on, and even edit inside the instruments offered.

For instance, let’s have a look at merely enhancing search engine optimization components on a web page. With the STE123, I can add in a meta description and web site slogan, however that’s about all I can do other than including header tags contained in the content material editor. Even fundamental search engine optimization wants greater than that.

Consider it just like the distinction between cooking in your personal kitchen and constructing your personal burrito at a fast-food restaurant.

With SITE123, you may actually select the substances that go into your burrito, however your selection is absolutely an phantasm since you’re restricted to the substances which can be supplied by the restaurant. Just like the design, that may be a superb factor in the event you want one thing easy, and can all the time want one thing easy. However in the event you ever must improve or do one thing distinctive or customized, it may be very limiting.

Tradition & Lock-in

After a whole lot of corporations throughout domains, internet hosting, VPNs, web site builders, ecommerce, and extra – I’ve seen that firm tradition, construction, and insurance policies can converse extra a couple of buyer’s long-term expertise than a function matrix.

A web site builder is inherently a world enterprise. Each Web firm has distant staff and worldwide information facilities. However I’m by no means a fan of corporations not sharing their story or what they’re all about. SITE123 is extremely obscure about their story, their insurance policies, and your relationship with them as a buyer.

For instance – right here’s their about web page.

Site123 About Page

It’s a gross sales web page. Right here’s a pair solutions to FAQs –

Site123 Data Export
Site123 Moneyback

Now – I get that they’re a free, hosted web site builder. Most web site builders have hassle with web site export. However their messaging is sort of stark with no supply of assist scraping or downloading even picture information and textual content.

And the cancellation coverage may be very odd as a result of it conflicts straight with the purported issue of offering a web site obtain. A hosted web site builder service ought to have the ability to be canceled at a click on of a button. There needs to be no handbook evaluations of varieties.

Nevertheless it extends to their buyer help. It’s actually obscure and pushing clients to DIY.

Site123 Support

They’ve a stay chat choice, but it surely’s very gross sales targeted after pushing clients to a knowledgebase reply. It’s a pair layers to truly attain their help staff.

Once more – this level isn’t meant to lift a possible non-issue for no motive. SITE123 would possibly present a unbelievable long-term expertise. Nevertheless, troublesome cancellation insurance policies and obscure about pages are likely to correlate with lower than superb long-term experiences.


SITE123 actually makes creating an internet presence simple, particularly in the event you want one thing that’s done-for-you and requires little coding information. They’ve a simple consumer expertise and easy-to-use editor that makes getting your content material on the market a breeze.

Nevertheless, there are trade-offs to contemplate with an all-inclusive web site builder — particularly performance, customization, and management. And that is the place SITE123 falls quick when in comparison with different all-inclusive web site builders. In case you’re seeking to create a web site with a base template however nonetheless have some flexibility over design and performance, SITE123 is probably not the most suitable choice for you.

Undecided SITE123 matches your wants?


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