SITE123 Review – Should You Give This Website Builder A Try?

SITE123 is a fast-growing, independently-owned, web site builder based mostly in Israel targeted completely on DIYers. They declare to be “essentially the most intuitive and straightforward to make use of web site builder available on the market”.

Lately, I gave SITE123 a attempt for a small mission after receiving a number of reader questions. However earlier than I get into the professionals and cons of my SITE123 evaluate, let’s think about a little bit of background on constructing an internet site typically.

There are such a lot of concerns to consider when selecting an internet site builder — and actually, there are a thousand methods to get what you need in the long run when it comes to performance, comfort, pricing, and so on. The factor to recollect is: whether or not you’re constructing a easy private web site or operating a enterprise, the way in which you construct your web site has quite a lot of penalties.


Within the long-term, it impacts your versatility, performance, and, after all, your model. Within the quick time period, it may definitely add/take away quite a lot of complications. That stated, similar to selecting a bodily home or workplace, there isn’t any such factor as an absolute “greatest” or “high” selection. There’s solely the best selection relative to your targets, expertise, and circumstances.

CompaniesWebsite Builder & eCommerce Platform
Finest ForSmall and fast web site design
StrengthsStraightforward-to-use onboarding & design choices
WeaknessesRestricted choices & lack of buyer assist
PromotionBegin Now It is Free

What Is SITE123?

On the broad spectrum of web site constructing options, SITE123 lives on the tip that’s all-inclusive and gives the whole lot it’s essential to get began and develop your web site. It contrasts with options the place you purchase, set up, and handle all of the “items” of your web site individually. I wrote a submit on Website Builders, Defined for extra background.

Utilizing SITE123 is form of like leasing and customizing an residence in a extremely elegant growth as an alternative of shopping for and proudly owning your personal home. You’re nonetheless in command of decor, cleansing, and the whole lot living-wise – however you allow the development, plumbing, safety, and infrastructure to the property proprietor. That time is essential as a result of there’s normally a direct tradeoff between comfort and management with all software program, however particularly with web site builders.

Every little thing could match collectively excellent with a web site builder like SITE123, however which will or is probably not what you’re on the lookout for.

So far as competitors, SITE123 competes with all-inclusive hosted web site builders like:

In comparison with their direct competitors, they deal with pace and ease by offering done-for-you templates and designs so you’ll be able to focus solely on content material.

As an alternative of working like a conventional drag-and-drop web site builder, SITE123 has you choose your area of interest after which customise a curated template based mostly on that area of interest, which appeals to rookies who don’t have any design or growth expertise (suppose DIY-ers who have to create an internet site ASAP with out having any web site expertise).

SITE123 Pricing

Storage10 GB
Bandwidth/month5 GB
Electronic mail Accounts
Devoted Areasure
Free Area Identify1 12 months
Free SSLsure
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Execs of Utilizing SITE123

Right here’s what I discovered to be the professionals of utilizing SITE123 — not simply compared to different web site builders, however as an total web site resolution.

Easy Signup Course of

One in all SITE123’s greatest options is how shortly you’ll be able to stand up and operating. Signing up for the platform is an easy, three-step course of (therefore the identify SITE123), and it’s simple, straightforward to know, and environment friendly.

Site123 Set Up

Plus, SITE123 builds in schooling by way of a easy, step-by-step tutorial that walks you thru find out how to customise your assigned theme and add content material to your web site, which is a superb characteristic for customers who haven’t custom-made / constructed an internet site earlier than.

Site123 Tutorial


SITE123 can also be severely easy to make use of. As I discussed earlier than, SITE123 gives you with a template based mostly in your chosen business and sort of enterprise/web site inside that business.

Site123 Template Selection

Whereas the web site builder is not drag-and-drop, you’ll be able to select from a menu of web page parts to vary the design inside your chosen theme.

Site123 Select Page Elements

The entire setup is like portray by numbers.

There are apparent drawbacks to this setup, which I’ll cowl within the disadvantages, however it’s a actual benefit to having restricted however accessible design choices.

The positioning format is mobile-friendly and maintains an appropriate look/design it doesn’t matter what you do to the design choices.

Product Integration

One other advantage of SITE123 is its intensive record of product integrations. Apart from providing DNS and internet hosting providers, SITE123 additionally affords a number of plugins (software program you could “plugin” to your web site to get further performance). From promoting software program to analytics instruments to advertising + assist, their library is intensive.

Site123 Product Integration

SITE123 additionally affords eCommerce performance. One factor to notice right here although — to make use of the integrations, you need to have a paid plan.

And to get eCommerce performance, you need to select between the 2 higher-priced tiers. We’ll speak extra about pricing in a second, however simply know that you can get the identical (or higher) performance for much less elsewhere.

Cons of SITE123

However after all, no evaluate could be full with out trying on the downsides. Each piece of software program could have complaints. Listed here are the cons I discovered with utilizing SITE123

SITE123 Pricing

SITE123’s paid plans begin at $12.80/month, which features a free area for a 12 months / the power to attach your customized area, 10 GB of storage, 5 GB of bandwidth, and the power to ship 100 e mail messages (facet notice – who counts e mail messages?) to your mailing record per 30 days. It additionally removes the SITE123 branding that comes with the free plan.

Site123 Plans

However in comparison with their direct rivals like Wix and Weebly (and even Squarespace), SITE123 is a little more costly and affords a lot much less on a feature-to-feature foundation. At every stage, SITE123 doesn’t even enable limitless bandwidth or storage. The one half they’ve going is a bundled on-line retailer, which a worthwhile characteristic for a small retailer.

Should you’re utilizing a SITE123 premium plan for quite a lot of months, it’s going to be costlier than going with a competitor (and extra proscribing because of the design and technical limitations – extra on that shortly).

Restricted Characteristic Set – Design

With any expertise product, there’s virtually all the time a trade-off between comfort and management.

And you may actually see this trade-off with the web site creation with a web site builder. The comfort of their web site editor is nice. It’s simple, quick, and never complicated. It places your focus solely on getting your content material onto the premade template by producing a curated SITE123 template for you.

However right here’s the factor — should you don’t like the template you’re given, altering it up is a ache. If you wish to go anyplace past the fundamentals of design, you’ve got very restricted customization choices with SITE123.

To your theme, you’ll be able to edit the colour, the font, and the overall ‘really feel’/construction of the design.

Site123 Theme editing

With pages, you’ll be able to select sure layouts from pre-made decisions.

Site123 Page Layout Editing

However you can not change the format. You can’t drag and drop. And also you definitely can’t edit the HTML and CSS, a lot much less add every other design ingredient.

Site123 Page Editing Example 2

It’s even tough and close to unattainable to edit the menu with out altering different design parts on the web site.

Site123 Menu

The easiest way to explain it’s a ‘paint-by-numbers’ arrange. It’s nice to have the fundamentals, however if you wish to do something additional or outdoors of bounds, you then’re out of luck.

In case your web site is rising, or changing into an even bigger a part of your corporation, the design limitations might be crippling. And in contrast to different web site builders that try to resolve this situation by way of apps, extensions, or entry to the web site code or HTML, there isn’t any outlet for a SITE123 web site builder.

Restricted Characteristic Set – Technical

The restrictions on design additionally bleed over into technical limitations. Technical limitations are options and performance that you simply don’t know that you really want till you need them, and you then discover out you’ll be able to’t have them.

These are issues like social media integration with Fb, Pinterest, and Twitter, Google Advertisements, social sharing choices, running a blog, and an entire host of each intermediate to superior advertising instruments on the web. Now as I discussed above, SITE123 does provide further options by way of plugins and app market, however because of the management you surrender with the web site, you’re pretty restricted in how a lot you’ll be able to combine, add on, and even edit throughout the instruments supplied.

For instance, let’s take a look at merely enhancing website positioning parts on a web page. With the STE123, I can add in a meta description and web site slogan, however that’s about all I can do apart from including header tags contained in the content material editor. Even fundamental website positioning wants greater than that.

Consider it just like the distinction between cooking in your personal kitchen and constructing your personal burrito at a fast-food restaurant.

With SITE123, you’ll be able to definitely select the components that go into your burrito, however your selection is basically an phantasm since you’re restricted to the components which might be supplied by the restaurant. Just like the design, that may be a very good factor should you want one thing easy, and can all the time want one thing easy. However should you ever have to improve or do one thing distinctive or customized, it may be very limiting.

Tradition & Lock-in

After taking a look at quite a lot of corporations throughout domains, internet hosting, VPNs, web site builders, ecommerce, and extra – I’ve seen that firm tradition, construction, and insurance policies can converse extra a few buyer’s long-term expertise than a characteristic matrix.

A web site builder is inherently a worldwide enterprise. Each Web firm has distant workers and worldwide information facilities. However I’m by no means a fan of corporations not sharing their story or what they’re all about. SITE123 is extremely obscure about their story, their insurance policies, and your relationship with them as a buyer.

For instance – right here’s their about web page.

Site123 About Page

It’s a gross sales web page. Right here’s a pair solutions to FAQs –

Site123 Data Export
Site123 Moneyback

Now – I get that they’re a free, hosted web site builder. Most web site builders have hassle with web site export. However their messaging is sort of stark with no provide of assist scraping or downloading even picture information and textual content.

And the cancellation coverage could be very odd as a result of it conflicts instantly with the purported issue of offering an internet site obtain. A hosted web site builder service ought to be capable to be canceled at a click on of a button. There ought to be no handbook evaluations of types.

But it surely extends to their buyer assist. It’s actually obscure and pushing prospects to DIY.

Site123 Support

They’ve a reside chat possibility, however it’s very gross sales targeted after pushing prospects to a knowledgebase reply. It’s a pair layers to truly attain their assist workforce.

Once more – this level isn’t meant to lift a possible non-issue for no cause. SITE123 would possibly present a implausible long-term expertise. Nonetheless, tough cancellation insurance policies and obscure about pages are likely to correlate with lower than splendid long-term experiences.

SITE123 Options


SITE123 definitely makes creating a web-based presence straightforward, particularly should you want one thing that’s done-for-you and requires little coding data. They’ve an easy consumer expertise and easy-to-use editor that makes getting your content material on the market a breeze.

Nonetheless, there are trade-offs to contemplate with an all-inclusive web site builder — particularly performance, customization, and management. And that is the place SITE123 falls quick when in comparison with different all-inclusive web site builders. Should you’re seeking to create an internet site with a base template however nonetheless have some flexibility over design and performance, SITE123 is probably not the best choice for you.

Undecided SITE123 matches your wants?


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