SI Swimsuit announces ‘Pay With Change‘, a new gender equity initiative


The Sports activities Illustrated Swimsuit Problem made its debut 58 years in the past at the moment, in SI’s Jan. 20, 1964, situation. Within the many years since, SI Swim has grown from its fun-and-sun roots into a model targeted on inclusion, empowerment and the fixed redefinition of what’s stunning. At the moment, SI Swim takes the subsequent step on that journey with the announcement of Pay With Change, a new gender equity promoting initiative that may flip the SI Swimsuit franchise into a platform for change.

Beginning now, the annual Swimsuit Problem and SI Swim’s digital shops will settle for promoting solely from firms with demonstrated packages to advance gender equality and drive progress for girls’s empowerment. SI Swimsuit has all the time been a launchpad for the ladies it options. Now it’s a launchpad for progress for all ladies.

Right here’s the way it works: Promoting companions who reveal how they’re creating change for girls can be licensed as Changemakers. These Changemaker sponsors can be requested to create adverts for the Swimsuit situation and that showcase these efforts. Moreover, SI Swimsuit will make investments a portion of each advert greenback generated by the annual journal situation to create the Sports activities Illustrated Gender Equity Fund. The Fund will help a non-profit group devoted to creating an equitable future for all ladies.


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