It was the present that made Manolo Blahnik a byword for achingly cool after the designer’s sneakers performed a starring position on Sarah Jessica Parker’s ft in the early noughties. Now style manufacturers and retailers are hoping that the “Sex and the City effect” will strike once more with And Simply Like That, the much-anticipated sequel sequence.
Final week, the newest picture circulated of Sarah Jessica Parker carrying a pair of dungarees on the set of And Simply Like That, sending newspaper style columnists right into a frenzy. The facility of the franchise signifies that this picture alone may improve gross sales of the trousers.
“Dungarees may undoubtedly get a bounce from this,” says Jane Shepherdson, who was model director for Topshop when Sex and the City hit its peak and is now chair of style rental platform My Wardrobe HQ. “The way in which that the present will do it – kind of attractive, female but in addition a bit rock. That sort of mixture is engaging for lots of people.”
Shepherdson speaks from expertise. Whereas CEO at Whistles, the model launched a pleated coral midiskirt called the Carrie, named in honour of Parker’s character, Carrie Bradshaw, in 2011. An affiliation with an period’s most trendy TV present – and its most trendy character – meant the Carrie rapidly grew to become a bestseller. Shepherdson believes the new sequence may have an identical affect. “I wouldn’t be in any respect stunned in the event that they give you some seems to be which might be extremely fascinating and that we are going to all need to put on,” she says. “I believe there can be individuals who will assume ‘oh, yeah, that’s for me’, as a result of they see it on the present.”
There’s already proof that this can be the case – regardless of the incontrovertible fact that the present doesn’t air till subsequent month. In July, Lyst reported that searches for Fendi baguette bags – a Sex and the City traditional set to be reprised – had been up 45% after Parker was seen carrying one. Platform heels, very a lot a brand new addition to Bradshaw’s shoedrobe, had an identical bounce, with searches up 21%. Whereas some have questioned the outfits in photos seen so removed from the present – Rebecca Weinberg, who labored on the unique, described the looks as “prim and polished” – an enormous fanbase for the present means hundreds of thousands of viewers can be sizing up the seems to be.
After Parker wore the Lena Non-Stop Disco platform by Terry de Havilland at the finish of this summer time, the fashion bought out (with a £275 price ticket) and did so once more when extra had been put on sale. The endorsement helped put the model on new radars. “We discovered it helped enormously with model publicity particularly in the American market and we gained a number of new prospects from there,” says gross sales and advertising and marketing director Josh Spurling. “The publicity gained by somebody as iconic as the character Carrie Bradshaw actually helped level prospects in our route.”
Different gadgets have had comparable tales – a gown by British model Emilia Wickstead worn by Kristin Davis bought out, as did Saint Laurent sneakers worn by Parker. In July, an image of Parker carrying the Bobbie Jean hat (£235) by New York-based milliner Monrowe was launched, main to a spike in gross sales. “It undoubtedly received’t harm the model in any means having a mode icon in one in all your signature items,” says founder and designer Dani Evans. “I’m certain the model consciousness will develop into extra highlighted after the present airs. I wouldn’t be mad if Carrie did for Monrowe what she did for Manolo Blahnik.”
Lengthy earlier than the present hits UK TV screens on 9 December, Instagram has performed its half in the anticipation round the outfits. Photos of Parker’s Bradshaw, Davis as Charlotte Yorke Goldenblatt and Cynthia Nixon as Miranda Hobbes have been pored over. Accounts equivalent to @justlikethatcloset and @everyoutfitonsatc doc the seems to be in minute element, to their 1000’s of followers.
Sex and the City ran for six seasons from 1998 to 2004, and there have been two follow-up movies, in 2008 and 2010. Manolo Blahnik and Jimmy Choo benefited. The present, in a means that appeared very fashionable at the time, title checked designer manufacturers particularly, with sneakers a specific focus. Because it grew to become extra widespread – with 10.6 million viewers in the US tuning in for the finale – the fortunes of those manufacturers grew. In accordance to a purchaser at Neiman Marcus in 2000, Blahnik’s gross sales tripled thanks to the present.
Molly Rogers, one in all the costume designers for And Simply Like That, has labored to replace the wardrobes of the three important characters – who at the moment are of their 50s. They re-wear gadgets that had been worn in Sex and the City – maybe to please super-fans, but in addition as a nod to a extra sustainable take on fashion. Blahnik’s blue satin sneakers, worn by Bradshaw to marry Mr Massive in the first Sex and the City film, make an look. Classic – an enormous a part of the first sequence too – can also be vital. At one level, Davis wears a ruffled prime by Givenchy from 1996, whereas Nixon has a classic Bottega Veneta bag.
The garments replicate their characters, 11 years on from their final outing. “In our preliminary assembly with Michael Patrick King [the show’s executive producer and writer], he spoke to us about development and adjustments in life and friendships,” she says. “These storylines despatched us out into the world in search of a wardrobe to illustrate the place they had been.” Some issues are fixed, in fact: “Carrie will perpetually be the NYC lady who mixes classic and new, up and downtown, and Charlotte is clearly an Higher East Aspect mother with that life-style.”
Rogers, who labored on the unique sequence with costume designer Patricia Discipline, says digital tradition makes the massive reveal of broadcast trickier. “I’ve tried to preserve some surprises however the paparazzi have actually broadcast every part that was on the exterior [scenes shot outside] round the world.” She is, nevertheless, assured some surprises will solely be seen when the first episodes air.
“Hopefully not lots of the inside scenes bought out on to the airwaves,” she says. “There are not any guidelines in costuming this present. I hope everybody has a good time watching.”