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Seth Rogen launched a weed brand, and the site immediately crashed

Seth Rogen introduced the launch of his hashish model and the web liked it a lot, the site immediately went down. 

The actor/filmmaker/stoner and his longtime inventive associate, Evan Goldberg, introduced the launch of their hashish firm Houseplant on Monday. The title combines the model’s two essential merchandise: “Home” items like ceramic ashtrays and lighters, and weed (plant) strains curated by the two Pineapple Specific writers. 

“If you understand something about me in any respect, it is in all probability that I actually love weed,” Rogen stated in a  video saying the model’s launch. “However what you in all probability do not learn about me is that I have been working alone weed firm for the final ten years.” 

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Nearly ten years I am going, I envisioned having my very own weed firm. And at present I can say that my firm Houseplant’s weed might be accessible in California subsequent week! Additionally, Houseplant is making beautiful Housegoods like ashtrays, lighters, and YES, even ceramics. https://t.co/TNjpWFhbWB pic.twitter.com/00xR8QKNH3

— Seth Rogen (@Sethrogen) March 1, 2021

Goldberg and Rogen examined “lots of” of strains, per Houseplant’s press launch, earlier than selecting three for the launch. The pressure names (Diablo Ice, Pink Moon, and Pancake Ice) are all named after climate techniques, like the strains in Pineapple Specific. Rogen’s private go-to pressure is Pancake Ice, a 33 p.c THC sativa which he smokes “all day.” Houseplant additionally made vinyl mixtapes that corresponds with every pressure sort. 

Rogen’s announcement went viral sufficient to crash Houseplant’s site on Monday, although the site is now up with simply a brand. 

That is our Pancake Ice sativa. (All our strains are named after climate techniques like we did with Pineapple Specific). Our Pancake Ice is what I smoke all day. It’s over 33% THC. pic.twitter.com/buLcuLwZgg

— Seth Rogen (@Sethrogen) March 1, 2021

Restorative justice will even be a part of Houseplant’s mission, since the criminalization of hashish disproportionately affects low-income communities of color. In the press launch, Rogen stated that beginning a hashish model comes with a “dedication to altering the unjust and racist hashish legal guidelines that also exist in at present’s society.” The model will work with felony justice and drug coverage reform organizations, Houseplant advised Fast Company, and supplies funding to Marijuana Coverage Challenge, Cage Free Hashish, Hashish Amnesty, and NORML. Houseplant additionally plans to create a mentorship program for undeserved entrepreneurs in hashish, Quick Firm reported. 

“We perceive our duty to assist proper these wrongs and are devoted to creating a extra numerous, equitable hashish trade,” Rogen added. 

Houseplant might be accessible to buy in California immediately from its site subsequent week. Beginning March 11, Californians will be capable to buy Houseplant’s three strains and house good, together with the vinyl field set, a tabletop lighter, and a ceramic ashtray. 

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