School website design: 29 lessons to bring your educational brand online

Education typically will get the status for being probably the most formative time in somebody’s life. That’s a fairly large deal. A college website should talk the institution’s potential to present that have for every potential pupil.

However what info do you want to embody in these area of interest digital designs? What sort of options ought to be current on a faculty website? And the way do you set yourselves other than the competitors? Massive questions, however we’re right here to reply…

What makes a very good faculty website?

A superb faculty website does justice to what the college provides by way of lecturers, academics, vary of co-curricular actions and the amenities accessible. Attaining this implies including all of the related information to your web site in probably the most participating, interesting format for your meant viewers.

illustration of user perusing school website design
What information do you want to talk about your faculty? How will you current it? Illustration by OrangeCrush

Monopolise on web site interactivity with options equivalent to:

  • efficient, concise copy
  • acceptable, high-definition imagery
  • curated videography
  • structured, constant and accessible format

We discover what it means to have a terrific faculty website in 2021, characteristic by characteristic.

Maintain the viewers in thoughts

A college website caters to potential college students, nurtures current pupil and dad or mum communications and their ease of entry. By retaining dad and mom up-to-date about faculty occasions and experiences on the kid’s progress, a faculty retains the dad and mom within the loop of their youngsters’s training.

This may be performed by displaying particulars of up-and-coming occasions, offering hyperlinks to newsletters and redirecting dad and mom to exterior course administration portals the place they’ll preserve a observe of their youngsters’s assessments, examinations and grades.

School website showing school events
Dad and mom may be stored knowledgeable in regards to the occasions occurring on the faculty through Accra Academy
Information about distance learning and COVID 19 on a school website
Details about COVID 19 practices of faculty by Week of the Website

Adapt to present tendencies

One domino impact of the pandemic was to bolster the necessity for a faculty’s online presence. It’s the primary level of name to preserve dad and mom and college students up to date with any adjustments in insurance policies, studying codecs and exams.

Many lessons have gone online, that means it’s crucial to embody a bit on your faculty website detailing how your institution is adapting.

This design combines the sentiment of ‘togetherness’ with the idea of ‘distance studying’, to consolation customers who could also be anxious about this dramatic change in instructing types. By together with an image of graduates at ceremony and utilizing 1st pronouns in discussing “our college students and households”, the college implies their values of belief, intimacy and a promise that it doesn’t matter what occurs, they’ll assist their college students to succeed.

Talk your beliefs

About page showing mission, vision, values and principles of school
School website that has clearly talked about their mission, imaginative and prescient and ideas through Pinehurst School

Each faculty has its personal story and distinctive qualities. These variations can considerably affect the selections of potential college students. By assigning house on your website to talk your imaginative and prescient, mission, heritage and historical past, you efficiently handle to give an essence of what your establishment stands for.

You can too discuss your accomplishments, educational requirements and affiliations in the identical part; add pictures of your college students and the executive committee to make your content material extra relatable.

Many dad and mom and college students are eager on the non secular development that comes with non secular affiliations of their desired faculty. If your faculty is a madrasa, Adventist, Catholic or one other kind of non secular establishment, ensure that to point out it on your website’s “about” part with extra particulars concerning how religion is adopted, taught and celebrated.

Retaining the knowledge subsequent to different necessary headers just like the principal’s message, publications, neighborhood on your website, as proven under, you’ll be able to boldly announce your non secular stance.

School website showing that they’re Christian
School web page that talks about Christian affiliation through Presbyterian Ladies’ College

Showcase your amenities

A giant issue that influences potential college students and job candidates at your faculty is your infrastructure. Services affect pupil morale, well-being and studying tempo, which is why you want to boast about them on your faculty website!

Galleries, video and infographics are your mates on this matter. Even showcasing your cafeteria menu is a superb thought to talk your values and dedication to enriching pupil’s diets.

Infographic showcasing numbers and statistics of school’s campuses, exchange trips, languages taught, etcetera.
Utilizing infographics to present statistical information of your faculty may be insightful through Dwight School

Artistic methods equivalent to infographics, information visualization strategies like charts and graphs, have gotten increasingly in style to showcase statistical and quantitative information relating to your faculty.

Introduce digital excursions

One other means to present your faculty’s infrastructure is thru offering photographs and virtual tours immediately on your website. It grants customers a possibility to discover the college campus as in the event that they had been truly there, in individual.  This makes their expertise utilizing the positioning memorable and, if it’s performed properly, is usually a actually optimistic and thrilling expertise, which displays the subtle {and professional} status of the college.

So to do that, you’re going to want to implement digital tour software program utilizing HD footage. This can give customers a panoramic view and allow them to direct how they transfer across the tour. Bear in mind loading occasions when implementing this onto your web site; in fact, should you’re working with a designer, they need to be doing this anyway.

Images of different parts of the school
Having a gallery of various elements of the college that may be clicked to view its 360° tour can be a fast means to go searching through Suzanne Cory High School

Bring assurance via your school

Probably the most precious asset of a faculty is its academics. Being truthful about their experience and credentials can create belief and private connection between the viewer and the college. This may be performed by creating an efficient school info space inside your faculty website the place folks can view and skim extra in regards to the academics, their {qualifications} and experience.

teacher section on landing page of school website
An summary of the instructing employees on the college’s website to give a private contact by Tushar Ok∎

Entice guests with golf equipment and actions

Aside from the bodily sights, a faculty brings worth to its college students via the occasions, golf equipment and actions they provide. These actions inculcate values equivalent to teamwork, obligations, wholesome competitors, cultural consciousness and variety. Therefore, extracurriculars are thought of important for any faculty. Clearly mentioning them on your website can appeal to college students who’re particularly concerned about them and in addition appeal to school for various specialities.

Images of different parts of the school
Having a gallery of various elements of the college that may be clicked to view its 360° tour can be a fast means to go searching through Suzanne Cory High School

If your faculty specialises in a selected exercise or ability, giving particulars relating to that space can actually assist give the eye it deserves. If athletics is your faculty’s forte, flaunt your medals, pupil achievements and sport fields on a devoted part on your website. The next instance glorifies their vintage assortment of assorted violin, viola and cello fashions of their music and humanities part of the website. Doing this helps college students wanting to hone these expertise get extra enthusiastic and prepared to take part and study!

Instrument Collection of school showing different types of violins, cellos and violas available
A set of devices exhibits the college’s musical heritage through Amandeus

Invite functions for admissions

Selecting and enrolling in faculties go hand in hand. Your faculty website will need to have particulars concerning admissions so as to convert potential college students into future college students. The website under is a superb instance of how one can be clear and clear about your admission course of, whereas utilizing visible instruments like collaging and infographics to preserve the temper gentle, pleasant and artistic.

Website header that says “Admission process” showing different steps of admission
Giving guests readability concerning your admission course of is a good suggestion by Tushar Ok

Upon giving this info on your website, ensure that to point out the necessities for entry, eligibility, pre-requisites, price and a hyperlink to the appliance type. With digitalization occurring at a speedy fee, faculty functions are additionally transitioning to digital kinds that retailer your pupil info in digital databases for simpler entry sooner or later. These kinds can both be constructed by net professionals utilizing code or you’ll be able to add them your self by utilizing online type builders like Typeform.

Application and Inquiry form on a web-page
Provision of various admission and inquiry kinds inside the faculty’s website through Horizon Japan International School

Simplify contact strategies

There could possibly be a number of causes for somebody to contact your faculty. These embody enquiries concerning admission, boarding amenities, complaints or just looking for extra info. To make it less complicated for your customer, it’s best to have a contact type, a location map to your bodily location, and a quantity to name on your contact web page.


web page with location marked on map
Exhibiting your faculty location utilizing an embedded map provides an general thought of the situation of the college by  Tushar Ok
Application and Inquiry form on a web-page
Provision of various admission and inquiry kinds inside the faculty’s website through Hale School

Guarantee to preserve your “Contact us” button explicitly seen to make it less complicated and fewer intimidating for your customer to contact you. Welcome communication with customers and invite dialog by permitting them to see your location or fill in a easy type on your web page. That is additionally a terrific alternative to encourage readers to join to your mailing checklist!

Foster an alumni neighborhood

A college extremely advantages from its alumni as they embody a mannequin neighborhood and illustration of your brand or faculty.

Alumni create a tradition of conducting reunions, bring in enterprise partnerships and buyers to the college and create profession alternatives for the prevailing college students. Subsequently, it will be significant to foster communication between your faculty and its graduates. This may be performed by dedicating an alumni part or web page on your faculty website, offering them with present faculty updates and internet hosting occasions which are particularly tailor-made for them.

Alumni page of a school containing links of their alumni website, playlist and information
A properly made alumni web page linking to separate alumni  website and playlist, together with info through Hale School

Alumni are prime candidates to give glowing testimonials for your faculty. This provides credibility, strengthens status and permits pupil voices to be heard for your educational brand.

Testimonials of students with a header “Out happy students”
Testimonials of joyful college students on faculty’s website through krstatzar

Exhibit profession alternatives

Buying high-quality academics and employees may be tough for faculties, which have a tendency to take further efforts to recruit employees. Make it simple for any potential employees that lands on your website to apply by giving clear details about any accessible, present positions in a devoted “recruitment” space of the positioning.

Experiment with codecs and tables to current technical info such because the required {qualifications} for such roles, any perks your firm provides and details about the working tradition. You can too hyperlink every open job alternative to exterior utility kinds and job hiring web sites like LinkedIn.

Recruiting web-page of a school
By giving particulars like job title, location and utility hyperlinks, you may make it simpler for folks to apply for a vacant place through Haileybury

Invite funding and funding

Flex your creativity when attempting to appeal to new alternatives and charity funds for your faculty—simply because it’s a faculty website doesn’t imply it has to be consistently severe. Exhibit your brand persona and add a light-hearted ambiance to such areas, whereas guaranteeing your CTA button is virtually leaping off the web page and into your goal customers’ palms.

Corporate Partnership program page of a website
Faculties can have sections that invite buyers and companions particularly to collaborate with them by UndoRedo

Describe your area of interest

Say you’re providing night language lessons, your faculty website wants to talk this and promote its advantages. Present what you’ll be able to supply college students and how one can positively affect their lives. Video testimonials are actually efficient for such a motivational goal.

Language school’s landing page with a person holding a laptop
Exhibiting attention-grabbing alternatives equivalent to speaking to folks all world wide, the college’s website encourages folks to apply for the course by Mica Porto

Experiment with a video touchdown web page

Having videography on your touchdown web page not solely summarises your faculty’s companies and values nevertheless it engages your viewers positively and encourages them to create long-lasting recollections on your web site. In landing-page-position, that is the prime spot to impress guests to your faculty website.

Landing page of a boarding school in switzerland that has video with supporting text
The touchdown video covers most necessary points of the college and is supported by related textual content in two languages through College Alpin Beau Soleil

Be in keeping with branding

Your faculty wants to ship a constant message via its website that aligns with its brand and core values. That is greatest performed by standardizing branding parts and creating design programs, that are adopted all through your website. Doing this may enhance the expertise of your guests and make it memorable.

Your brand may be constructed upon varied components equivalent to your faculty’s goal age group, worth proposition, non secular and nationwide affiliations and way more. The instance under exhibits how a website may be branded to go well with kindergarten and first faculties. It makes use of a vibrant colour palette with lovable illustrations and carefree font that add its distinct childlike design model.

website with colorful illustrations, cartoons and fun fonts
A playful website theme made to goal the viewers of a daycare by Webwooter™

Nice interactivity

To make your design memorable and go away a long-lasting impression on your guests, take into account including interactivity to your web page. Personalised advertising and marketing efforts and efficient interactive parts like animated parts that react to consumer’s enter, interactive infographics and videography can create a terrific relationship with the customer. It has the next probability of them selecting your faculty.

video of a mouse hovering over different kids doing different activities of the school
A intelligent means showcasing totally different actions of faculty via interactivity through The Alice Smith School


To make your website simple to navigate to folks of all skills, it will be significant to make it WCAG compliant.

There are quite a few methods to enhance the accessibility of your digital designs. One easy means is to guarantee all your copy is designed with scalability and distinction in thoughts; that is to guarantee it’ll adapt properly to screen-magnifiers. One other tremendous easy tip is to allow the keyboard navigation choice, making your website simple to use while not having a mouse.

Guarantee your designer is up to date on analysis and practices surrounding accessible digital designs. If your faculty website doesn’t transparently exhibit and replicate your dedication to creating accessible studying environments for all, you’ll have a a lot tougher job in gaining belief and respect from your audiences.

School website clearing stating their accessibility considerations
Making your website accessible is good for inclusivity through The Alice Smith School

Embrace language choices

Providing a number of language choices to guests on your web site welcomes them, regardless of their tradition or ethnicity, to your neighborhood. It creates a heat, inclusive setting and is fairly easy to obtain. Add a drop-down menu that lists all of the languages which are accessible and guarantee your translations are correct and thorough.

School website that shows multiple language options
Website accessible in additional than 40 languages through Boston Latin School

Nice info structure

Current info clearly by retaining hierarchy on the forefront of your thoughts all through the design course of.

Use a logical sample throughout pages and preserve your faculty website’s construction easy by decreasing nested hyperlinks, organising URLs and utilizing design ways to make CTAs stand out. Ideally, your web site will probably be simple to navigate and scan, so make use of efficient grid constructions.

Grid menu on webpage with different sections of the website clearly marked
By segregating your content material into seen sections you may make it simpler to navigate through International School of Western Australia

Ending with a gold star

By what works within the above faculty web sites, we perceive how necessary it’s for faculties to have an online presence. It strengthens branding, creates an area for current college students and invitations potential college students and employees to try the institution.

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