Samsung’s latest Frame TVs have a matte screen that looks and feels more like real art

Samsung has managed to single-handedly outline the class of “way of life TVs” — high-design TV units that mix into the house more seamlessly than conventional TVs — with The Frame. I’ve bought a number of buddies, coworkers, and relations who have lately bought some mannequin in The Frame lineup. For them, the gadget’s fashionable look, customizable bezels, and means to showcase paintings or private photographs when the TV is “off” are more essential than the latest image high quality or HDMI specs.

For 2022, the corporate is hoping to take The Frame to the subsequent degree and make its wall art parlor trick more convincing than ever earlier than. Samsung says the latest fashions will have a matte, anti-reflective show with a “lifelike” texture that feels like canvas or paper to the contact.

The anti-reflective show could possibly be a big draw for customers; The Frame is ready to match the white stability and brightness of paintings based mostly on ambient lighting in a room, but when there’s one factor that offers away the very fact that you’re nonetheless a TV, it’s screen glare.



A comparability of final yr’s Frame pitted towards the brand new matte-screened mannequin.

Picture: Samsung

By introducing a new anti-reflective movie and different anti-glare measures, Samsung hopes that oil pantings and different art will pop off the screen to a more spectacular extent than earlier than. Sadly I haven’t had a probability to see the brand new anti-reflective shows in individual simply but to see how convincing the top result’s — or whether or not there’s any adverse impact on the image when watching common content material.

The corporate’s art retailer affords over 1,600 items, and Frame house owners can count on a new, more refined person expertise in 2022 when shopping that choice.

For 2022, The Frame might be provided in a whole of seven completely different sizes, beginning at 32 inches on the small finish and topping out with an 85-inch mannequin. As for the tech specs of the TV itself, they sound much like final yr: The Frame gives you a good 4K HDR image with an expanded quantum dot colour palette, however it lacks high-end TV options like full-array native dimming, 120Hz assist, variable refresh price, and so on. And Samsung continues to disregard Dolby Imaginative and prescient fully.

Screen Shot 2022 01 02 at 12.45.59 PM

Based mostly on Samsung’s claims, this man wouldn’t be seeing a lot glare on the brand new Frame.

Picture: Samsung

If picture high quality is your principal precedence, the corporate’s top-tier Neo QLED units (with Mini LED tech) are nonetheless the way in which to go. However that’s not what The Frame is for. This mannequin — and Samsung’s different way of life fashions like The Serif — are for individuals who need a completely acceptable image in a package deal that enhances their residence decor as an alternative of clashing with it.

Pricing, launch data, and more detailed tech specs for the 2022 Frame lineup needs to be introduced nearer to when the TVs start delivery within the coming months.

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