Jan digital meet up
Be part of GoDaddy and Adam Griggs, CEO & Founding father of CLARAfi.io, for our January 19th virtual meetup, as Adam shares his prime advocate apps and the way they can assist you to be extra profitable in your enterprise.
Enjoyable reality, January is called after Janus, the Roman god of gates and doorways, which symbolizes endings, beginnings, and transitions. Which doorways will you shut subsequent 12 months? And which of them will you knock on and open, as we start afresh?
We’ve all discovered an amazing deal about ourselves and the world over these final couple of years, so now’s the time to take these insights and apply them to the 12 months that await us — all shiny and new.
It’s not solely facets of your private life that you must plan for, it’s necessary to do that for your model too, so you may develop your enterprise in leaps and bounds. That will help you plan forward, listed below are the primary seasonal occasions and tendencies that happen through the upcoming month.
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New Yr preparations
January means a brand new 12 months, a brand new me, a contemporary begin.
We’ve all had pandemic fatigue however fortunately the beginning of one other 12 months offers us an opportunity to vary our mindsets. Because of this, it’s a good time to convey messages of renewal and refreshment to your viewers via your varied branding components and advertising and marketing campaigns.
It’s additionally a very good alternative to replace your model, in addition to your technique and your choices too. This theme of “beginning anew” might even be a possibility to deliver an optimistic slant to a really lengthy two pandemic years (thus far).
In sensible phrases for your model, this could imply a refresh to your feel and appear, a brand new course with new services or products, and even new 12 months specials and reductions for your clients, whether or not you’re in retail, vogue, décor, well being and wellness or meals.
New Yr’s Day
A worldwide vacation in most elements of the world, New Yr’s Day on January 1 could possibly be the time to inform your clients about your specials and reductions, in addition to have interaction with them across the theme of latest 12 months’s resolutions. Particularly if your enterprise is within the private wellness, well being and sport and health area, it’s an amazing alternative to get your viewers motivated to hold out their well being targets.
How about providing tempting new buyer reductions for those who’re a yoga studio or a free introductory session for those who’re a well being coach? Don’t overlook inspirational quotes, too — something that makes it simpler for individuals to set themselves as much as obtain their new targets is a good suggestion proper now.
Tu B’Shevat (Tu Bishvat)
The Jewish vacation Tu Bishvat, additionally referred to as Rosh HaShana La’lIanot, means “New Yr of the Timber,” and in 2022 it falls on January 17.
Lately, it’s celebrated in Israel and elsewhere world wide as an ecological consciousness day, the place bushes are planted in celebration. If you happen to’re a Jewish enterprise or have a robust Jewish viewers, you could possibly play on this by altering your communication to have a inexperienced/tree theme, or making a marketing campaign centered round progress or nature. That is particularly related if your enterprise bridges the industries of ecology or gardening.
G’day, mate! Australia’s Independence Day is widely known annually on January 26, making the 1788 touchdown of the First Fleet at Sydney Cove and the elevating of the Union Flag by Arthur Phillip in New South Wales. It’s usually marked by group and household occasions, alongside with reflections on Australian historical past or group awards.
Generally, at the present time is a chance to attach with your clients positioned in Australia, or to acknowledge the day if in case you have a model with a robust Australian identification.
Faculty soccer championships
January is the top of school soccer season in the US, culminating within the massive NCAA faculty soccer nationwide championship going down on January 10 in 2022.
If you happen to personal a sports activities bar, café, restaurant or are in any manner concerned with sports activities, join with your viewers to rejoice the large recreation, whether or not it’s by speaking the groups you’re supporting, or internet hosting watch events or different associated occasions.
This is a perfect time for sports activities bars cafes and eating places, in addition to retailers promoting sporting items to get entangled.
The third Monday of every 12 months (the January 17 this coming 12 months) is Martin Luther King, Jr. Day, going down a couple of days after his beginning on January 15. The day honors King, the champion of nonviolent activism within the civil rights motion in the US that protested racial discrimination in federal and state regulation of the Nineteen Sixties, earlier than his assassination in 1968.
The vacation is a poignant alternative to create consciousness and educate your viewers about points associated to race – these within the political or charitable areas could discover at the present time significantly related to mark, however that is additionally an necessary day to all companies, in all places.
Worldwide Creativity Month
January is Worldwide Creativity Month, based by motivational speaker, writer and instructor Randall Munson. Going past the thought of a brand new 12 months’s decision on January 1, Worldwide Creativity Month gives a extra highly effective, enduring alternative for constructive change.
If you happen to’re in any form of artistic area — arts and design, crafts, décor or vogue — you may concentrate on this concept of the ability of creativity and innovation, and produce your viewers in to rejoice it.
How a couple of artistic competitors the place you get your viewers to invent or design one thing? Or, what about selling native artists and their work? Even for those who’re in a “non-creative” enterprise, you may nonetheless apply the thought. Bars can showcase native mixologists demonstrating the artwork of the cocktail, for instance, or educators might present their prime tips about establishing artistic work habits.
Worldwide Thoughts-Physique Wellness Day
Because the twenty first century progresses, we’re turning into extra conscious of the mind-body connection, and it’s sprung a complete trade and vary of companies that combine this concept. If you happen to’re within the holistic wellness area, January 3 is Worldwide Thoughts-Physique Wellness Day, and it’s an ideal time to rejoice the connection between a wholesome physique and a wholesome thoughts.
If your enterprise touches on any side of well being — whether or not it’s food and drinks, wellness or private health, for instance — you may take part. Giveaways, training, prime ideas, take into consideration what this idea means to your model, and check out speaking this to your group.
Nationwide Spaghetti Day
Probably a detailed second behind pizza, spaghetti is one in all Italy’s biggest international exports — so it’s greater than worthy of a complete day to rejoice it.
If you happen to’re within the food and drinks area, for those who’re a restaurant or perhaps a meals blogger, get behind the trigger with Nationwide Spaghetti Day on January 4. Supply specials on spaghetti dishes, new recipes — the one restrict is your creativeness (and your capability for pasta).
January 25 is Reverse Day which is a whole day devoted to celebrating the previous switcheroo.
The day is widely known by saying precisely the other of what you imply, and as a model you could possibly develop on this idea and actually have some enjoyable with it.
This could possibly be utilized to nearly any enterprise who has a humorousness and a love of wordplay, whether or not you’re within the magnificence, retail, vogue, food and drinks or running a blog areas.
That is additionally the form of factor that youngsters simply love, so for those who’re a youngsters’s model, then undoubtedly don’t get entangled! (see what we did there?).
Spend the day exploring opposites — from reverse flavors to reverse feelings, and even reverse sounds.
Nationwide Cheese Lovers Day
“You may’t make everybody joyful. You’re not cheese.” ~Nameless
Sure, cheese is a much-loved meals world wide — in the US alone, one third of all milk produced goes into cheese manufacturing. January 20 is Nationwide Cheese Lover’s Day, a extremely scrumptious excuse to get somewhat tacky.
Once more, like nationwide Spaghetti Day, for those who’re within the meals area, then it’s value getting concerned right here. How about specials on cheese dishes or any artisanal cheeses you promote, a roundup of your favourite cheese-based recipes, or perhaps a tutorial on the way to make your personal?
Make Your Dream Come True Day
Really one to get the constructive vibes going (which we might all do with after one other robust 12 months), January 13 is Nationwide “Make Your Dream Come True” Day — and this might apply to any model marketing campaign below the solar. Whether or not it’s an inspiring message within the training area, a marketing campaign targeted on a charitable initiative, or a message associated to bodily and psychological wellness, this can be a nice alternative to unfold the message about being proactive with regards to what you need to obtain in life.
Replace your designs and campaigns
If you would like a contemporary search for the brand new 12 months, updating your model is tremendous simple utilizing the big selection of templates we provide. Having your templates prepared and accessible in our device is one of the best ways to maintain the method of designing slick and seamless.
Once we’ve made it tremendous easy like this, creating your content because the 12 months kicks off can prevent time and problem – liberating up your vitality to concentrate on your new targets for the 12 months.
Begin designing proper now — at no cost — with GoDaddy Studio.