Technology

Olivia Rodrigo’s Casetify collab embraces vintage tech nostalgia

Should you kinda wish to throw your cellphone throughout the room, don’t be concerned about destroying your case: Olivia Rodrigo has you lined.

On Wednesday, Dec. 15, the Grammy-nominated singer-songwriter dropped a collab with Casetify. With seven cellphone case designs in whole, the gathering faucets into the the wave of vintage tech nostalgia that is presently gripping the web (led, after all, by Gen Z).

And so you do not really feel like a “traitor” to the atmosphere, these circumstances are “good 4 u” and good 4 the planet, every sustainably made out of recycled supplies.

SEE ALSO: Is Gen Z bringing flip telephones again?

The “Hardened Hearts” assortment displays Rodrigo’s Y2K alt-girl fashion. Manufactured in shades of purple, black, and silver, the designs function butterflies, hearts, and roses that seem like they’re straight out of an early 2000s non permanent tattoo pack.

The nostalgia would not finish there. One case is designed to seem like a flip cellphone with a pretend incoming name graphic that makes use of T9 predictive textual content. It reads, “DNT ANSWER.”

Olivia Rodrigo promoting her collaboration with Casetify.

Is that an iPhone case or an artfully embellished flip cellphone?
Credit score: Casetify

Rodrigo is barely 18, so chances are high she by no means skilled the enjoyment of slamming the shell of a flip cellphone shut, however aesthetically talking, she is persistently craving for that point. Her style selections — slip attire, fishnets, and Doc Martens — and pop-rock sound align with late ’90s early 2000s nostalgia.

Rodrigo’s collab is not the primary time Casetify tapped into vintage tech nostalgia both. In September, Casetify worked with Urban Sophistication, the Israeli way of life model identified for its progressive and offbeat designs, to create a line of cellphone circumstances impressed by the early 2000s. The road featured cellphone circumstances replicating a BlackBerry, the enduring Pink Razr, and a basic iPod.

These cellphone circumstances are solely the tip of the iceberg on the subject of Gen Z’s curiosity in older expertise. Wired headphones are cool once more, and TikTokkers are accessorizing with iPods. The Digital Fairy, a inventive company specializing in web and youth tradition, coined the time period “vintage tech nostalgia” in early November in a TikTok the place they described “the autumn of the Apple aesthetic,” referring to younger individuals’s colourful, maximalist strategy to accessorizing their tech.

SEE ALSO: God, Olivia Rodrigo’s ‘SOUR’ merch is brutal

Gen Z has grown up on-line, and so younger individuals’s fondness for vintage expertise is sensible when you think about how staying plugged in 24/7 can result in extra stress and nervousness. To cite Rodrigo, it is “brutal on the market.” Vintage tech permits younger individuals to check a unique way of life, one which is not iPhone-centric.

And when you’re not able to decide to the true factor, then at the least you may nonetheless have the aesthetic of a flip cellphone, because of this collab.

With all this vintage tech nostalgia, we will not assist however get deja vu.

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