No contact required: Covid fuels vending machine revival in Japan | Japan

After a short wait to the faint whirr of transferring equipment components, the tiny cardboard field that drops into the plastic-covered tray is reassuringly heat. Inside is a wonderfully satisfactory burger in a chewy white bun, topped with a blob of ketchup and diced fried onions.

No human interplay occurred in the making of this transaction. The Guardian’s alfresco lunch got here courtesy of one in all dozens of vending machines in Sagamihara, an unglamorous city close to Tokyo.

Nostalgia has preserved the 90 or so jidō hanbaiki right here, however after many years of regular decline in their quantity nationally, the coronavirus pandemic has triggered a vending machine revival in Japan as retailers pin their hopes on “untact” gross sales to prospects nonetheless nervous about shopping for meals, drink and different objects in the normal means.

Because the lunchtime commerce picks up, truck drivers be part of younger {couples}, prospects at a close-by tyre storage and curious vacationers as they edge alongside the row of machines on a cold day in early winter.


They’re spoiled for selection. The ageing machines – whose contents are impeccably contemporary – supply a multiple-course meal, maybe starting with tempura soba noodles or curry and rice, with an ice-cream for dessert and a cup of scorching matcha tea to complete.

Regardless of their declining numbers, it’s virtually not possible to stroll down a road in any Japanese city or metropolis and never spy the telltale gentle emitting from a vending machine in the gap.

In response to the Japan Vending System Manufacturers Association, the quantity peaked at 5.6m in 2000, or one for each 23 folks. That had fallen to simply over 4m by final yr, however the nation nonetheless has the most important variety of vending machines per capita in the world.

A man buys a drink from a vending machine in Tokyo.
A person buys a drink from a vending machine in Tokyo. {Photograph}: Philip Fong/AFP/Getty Pictures

Greater than half of Japan’s ubiquitous machines promote meals or drink, however their eclectic inventory extends to objects that seem barely misplaced behind a pane of glass: anime and manga merchandise, collectible figurines, underpants, toothbrushes, skincare merchandise, umbrellas and, because the begin of the pandemic, masks and Covid-19 take a look at kits.

Kenmin Meals is one in all a rising variety of corporations turning to non-contact customer support to make up for gross sales misplaced in the course of the pandemic. The rice-noodle maker put in a vending machine in entrance of its headquarters in Kobe in September and pulled in ¥23m (£153,000), thrice its preliminary goal, based on the Yomiuri newspaper. A seafood vendor in Hokkaido, in the meantime, has began fillets of contemporary salmon and mackerel after a lot of its common shoppers closed as a result of pandemic.

Within the central metropolis of Nagoya, three corporations have joined forces to promote meals – together with bread and immediate noodles – nearing its expiry date from vending machines at as much as 50% off its regular value.

Maruyama Seimen now sells its frozen noodles and dumplings through vending machines in 30 places and plans to develop that to 100 by April 2023. On the peak of the pandemic in Japan the machines have been being emptied of greater than 10,000 packs a month, the Nikkei enterprise newspaper reported, whereas conventional gross sales slumped by a fifth.

“The comfort of vending machines is being re-evaluated due to the pandemic,” Prof Hidehiko Nishikawa, a advertising knowledgeable at Hosei College, instructed the Yomiuri Shimbun newspaper. “Efforts to extend added worth, similar to giving factors via apps for vending machines, are vital to attract in prospects.”

In Sagamihara, two girls pull down their masks and eat just-dispensed bowls of steaming udon in the again of their folks service, whereas a pair feed cash right into a machine promoting candy snacks. After a lunch comprising a burger and a bowl of noodles, the Guardian decides, with a carb-heavy coronary heart, to not be part of the queue.

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