Minneapolis will pay influencers to post during the George Floyd murder trials

Minneapolis, Minn. authorized a novel program on Friday.

The town will pay social media influencers to unfold “authorized messages” during the trials of the law enforcement officials charged with killing George Floyd.

The Minneapolis Metropolis Council handed the program, “contracts with neighborhood organizations for public security and engagement providers,” with the intent of curbing misinformation round the circumstances. It contains partnerships with native media establishments and outreach with neighborhood teams as properly.


The social media influencer portion of the program is described as “paid partnerships with neighborhood members who’re thought-about trusted messengers and have massive social media presence to share Metropolis generated and authorized messages.”

Influencers who’re a part of this program will share messaging in an effort to attain members of Minneapolis’ African American, East African, American Indian, Latino, and Hmong communities.

The whole program has been given a price range of greater than $1 million {dollars}. Nevertheless, solely a small portion of that will be used for social media influencers

Metropolis spokeswoman Sarah McKenzie instructed Minnesota Reformer, which first reported on this program, that the price range put aside for influencers is $12,000. The town plans on hiring six influencers, who will be paid $2,000 every. Offers with the influencers chosen to be concerned with the program are at present being finalized

Protests erupted throughout the nation in the wake of George Floyd’s murder in Might 2020. Marches and rallies in opposition to police brutality as a part of the Black Lives Matter motion continued properly into the summer time. 

Whereas these occasions had been principally peaceable, there have been some cases of violence particularly in Minneapolis the place George Floyd was killed. Tensions had been additional exacerbated due to the spread of misinformation about protesters on-line.

Minneapolis is clearly hoping this program will assist clamp down on civil disobedience.

Nevertheless, many civil rights activists, neighborhood members, and specialists are cautious of a program created to share “Metropolis-approved messaging.”

“I don’t assume that is about dismantling falsities,” mentioned Michelle Gross, president of Communities United Towards Police Brutality, in a press release to the New York Times. “I believe that is about crafting a story and controlling it. And I believe folks will see by way of this, frankly.”

Jury choice in the trial of Derek Chauvin, the officer seen on video urgent his knee on George Floyd’s neck begins on March 8.

Show More

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button