Microsoft’s new Windows prompts try to stop people downloading Chrome

Microsoft has by no means been a fan of Windows customers downloading Chrome as a substitute of utilizing Edge, however the firm has now stepped up its marketing campaign to maintain people utilizing its built-in browser. Windows 10 and Windows 11 have each began displaying new prompts when people navigate to the Chrome obtain web page, in an effort to discourage people from putting in Google’s rival browser.

These new prompts, spotted by Neowin, embrace messages like:

  • “Microsoft Edge runs on the identical expertise as Chrome, with the added belief of Microsoft.”
  • “That browser is so 2008! Are you aware what’s new? Microsoft Edge.”
  • “‘I hate saving cash,’ stated nobody ever. Microsoft Edge is one of the best browser for on-line procuring.”

We’ve been ready to affirm a minimum of one immediate on a Windows 11 PC, and it seems these new prompts are additionally showing for some Windows 10 customers, too. These aren’t pop-ups or prompts you’d usually discover inside a web site, both. They’re rendered natively by Edge, and different web sites aren’t ready to show comparable prompts.

That makes these somewhat completely different from the messages that Google shows while you’re operating Edge and use its on-line providers, which seem inside webpages while you go to providers like Google Search and Gmail. Google makes use of these to try to encourage customers to swap to Chrome over Edge.

Microsoft’s new prompts come greater than three years after the corporate first began testing methods to warn Windows 10 customers not to set up Chrome or Firefox. These assessments have been by no means rolled out publicly, however these prompts are actually beginning to seem for Windows customers.

Microsoft has additionally been making it more durable to swap default browsers in Windows 11 and forcing people into utilizing Edge by way of Windows updates. These newest prompts additionally comply with widespread criticism of Microsoft constructing a “purchase now, pay later” device straight into Edge that prompts customers to use a short-term financing service.

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