Meta rolls out new Facebook Reels features, expands max video length to 90 seconds

Meta announced right this moment that it’s including assist for longer Facebook Reels of up to 90 seconds, together with some new inventive instruments. Up till now, Facebook Reels have been restricted to 60 seconds. The modifications comes a number of months after Meta launched assist for longer Instagram Reels of up to 90 seconds. The growth adopted TikTok’s transfer into YouTube’s territory with movies that may be up to 10 minutes in length, as an alternative of simply three.

The corporate can also be rolling out extra inventive instruments, together with a new templates function that lets customers create Reels with trending templates. The new function, which rolled out to Instagram Reels final yr, permits customers to create new Reels utilizing the identical construction as one they simply watched. Templates considerably comparable to TikTok’s personal templating possibility.

Facebook reels new template feature

Picture Credit: Facebook


As well as, Facebook Reels is getting a new “Grooves” function that mechanically aligns and syncs the movement in your video to the beat of your favourite tune by means of visible beat expertise. Syncing video to sounds has been a defining attribute of TikTok, so it’s no shock that Meta is bringing it to Facebook Reels after rolling it out for Instagram Reels final yr.

It’s price noting that every one of those new Reels options first made their means to Instagram greater than seven months in the past, and at the moment are being launched on Facebook. It’s doable that Meta wished to see how they have been getting used on Instagram Reels earlier than bringing them over to Facebook Reels.

Facebook launched Reels final yr in a transfer that was seen as a key a part of Meta’s response to the TikTok menace. Though Meta initially noticed Reels as a means to straight fight TikTok with a function contained in the Instagram app, the corporate quickly realized it might mount a extra highly effective counteroffensive if it additionally introduced Facebook into the combo and allowed for cross-posting between the 2 social networks.

Meta says Reels is its fasted rising format and that it continues to develop shortly. Reels performs throughout Facebook and Instagram have greater than doubled during the last yr, the corporate mentioned in an e-mail. It additionally famous that reshares of Reels have greater than doubled on Facebook and Instagram within the final 6 months. Meta plans to proceed to roll out new options for Reels to make it simpler for creators to get found.

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