Mailchimp Website Builder Review: Pros, Cons, and Alternatives

Mailchimp Website Builder Assessment

Tech AssistElectronic mail, Stay Chat & Data Base
Finest ForWho desire a mailing record and web site builder in a single platform
StrengthsEase of use, Mailchimp integration, and freemium pricing
WeaknessesRestricted design and technical capabilities

MailChimp has been one of many fastest-growing e-mail advertising and marketing suppliers for years now. They’ve constructed an enormous base of consumers starting from tiny private accounts to a number of the most prestigious enterprise manufacturers on the earth.


In 2019, they added a ton of performance, together with postcards & remarketing as they develop their positioning right into a advertising and marketing platform. And as a part of their development, they’ve launched a free website builder.

I’ve been utilizing Mailchimp for years, and was tremendous curious after they introduced the beta model of their web site builder (FYI, beta simply means it’s their first, trial run model. They’re searching for suggestions from customers to enhance the product).

So I gave Mailchimp’s beta builder a strive for a full Mailchimp Website Builder assessment. However earlier than I get into the professionals and cons of my assessment, let’s dive into an summary about instruments to construct a web site.

There are such a lot of issues to have in mind when selecting a web site builder — and actually, there are a thousand methods to get what you need in the long run by way of performance, comfort, pricing, and so on. The factor to recollect is: whether or not you’re constructing a easy private web site or working a enterprise, the way in which you construct your website has numerous penalties.

Within the long-term, it impacts your versatility, performance, and, after all, your model. Within the short-term, it could definitely add/take away numerous complications. That stated, identical to selecting a bodily home or workplace, there isn’t a such factor as an absolute “finest” or “high” alternative. There’s solely the best alternative relative to your targets, expertise, and circumstances.

What Is Mailchimp Website Builder?

On the broad spectrum of web site constructing options, Mailchimp’s web site builder lives on the tip that’s all-inclusive and supplies every part you must get began and develop your web site. It contrasts with options the place you purchase, set up, and handle all of the “items” of your web site individually.

Utilizing Mailchimp is form of like leasing and customizing an residence in a very elegant growth as a substitute of shopping for and proudly owning your personal home. You’re nonetheless answerable for decor, cleansing, and every part living-wise – however you permit the development, plumbing, safety, and infrastructure to the property proprietor. That time is vital as a result of there’s normally a direct tradeoff between comfort and management.

Every little thing could match collectively excellent with a web site builder like Mailchimp, however which will or might not be what you’re searching for.

So far as competitors, Mailchimp competes with all-inclusive web site builders like GoDaddy, Wix, Squarespace, Jimdo, Yahoo! Website Builder, and  (and Shopify for on-line shops).

In comparison with their direct competitors, they give attention to ease of use and their platform offering every part you must market on-line — from their opt-in pages to their e-mail software program to their web site builder.

Mailchimp Website Builder Alternatives

Execs of Mailchimp Website Builder

Right here’s what I discovered to be the professionals of utilizing Mailchimp’s web site builder — not simply compared to direct opponents like GoDaddy and Wix, however as an general web site answer.

Easy Signal Up Course of

If you have already got a Mailchimp account, utilizing their free web site builder is only a matter of navigating to it in the primary menu and getting began. For those who don’t have a Mailchimp account, it’s nonetheless extremely straightforward to enroll. All you need to do is create an account with your online business info + choose your cost plan to get began.


That is nice for DIYers who need to stand up and working as rapidly as attainable with out an intensive enroll course of.

Ease of Use

One other professional of Mailchimp’s web site builder is that it’s unbelievable straightforward to make use of. While you first get began with the platform, Mailchimp truly creates a homepage for you to make use of as a place to begin.

Mailchimp Homepage

When you get into the platform, the Mailchimp editor can “drag” and “drop” further components onto the web page, take away components from the premade web page, add new pages to your website with the press of a button.

The entire setup is like portray by numbers. You simply add in your content material, add further components if you would like them / want them, add your branding colours and fonts, and click on publish.

There are apparent drawbacks to this setup, which I’ll cowl within the disadvantages, however it’s a actual benefit to having a straightforward and fast strategy to get your website up and ensuring it nonetheless seems to be first rate.

It makes Mailchimp an awesome possibility for entrepreneurs / DIY-ers who desire a web site that will get the job executed, seems to be clear, and doesn’t require hiring knowledgeable to place all of it collectively (and don’t need to fear about “messing it up”).

Utterly Free

One other profit Mailchimp’s web site builder is that it’s utterly free.

There’s no upsells, no restricted entry based mostly in your cost plan, no restrictions. You should utilize the web site builder together with your free Mailchimp plan if in case you have underneath 2000 subscribers and don’t want further e-mail performance, or you should utilize it together with your paid plan for no further cost.

Plus, in the intervening time, you possibly can even get a free customized area whenever you enroll.

Whereas there are some limitations with the platform (extra on that in a minute), it’s an awesome possibility for take a look at initiatives or those that want a easy, practical web site and don’t need to spend cash on a platform.

Cons of MailChimp’s Builder

In fact, no assessment can be full with out trying on the downsides. Every bit of software program may have complaints. And for Mailchimp, there’s two large cons that stand out: restricted design and performance options.

Restricted Characteristic Set – Design

With any know-how product, there’s virtually at all times a trade-off between comfort and management (suppose Android vs. Apple’s iOS).

And you’ll actually see this trade-off with the Mailchimp web site builder. The comfort of their design setup is nice. It’s easy and quick, and places your give attention to getting your content material right into a premade Mailchimp template. You possibly can add pages and just a few components based mostly in your particular wants, however for probably the most half, it’s bought every part you want.

Nonetheless, if you wish to go anyplace past the fundamentals of design, you’re restricted with the builder. There may be not an intensive customization possibility for branding and modifying CSS.

You possibly can’t add something except for the few drag and drop components accessible to you, and the weather you possibly can change on the general template are pretty restricted (AKA primarily simply font and shade).

In case your web site is rising, or turning into an even bigger a part of your online business, the design limitations may be crippling. And in contrast to different web site builders that try to resolve this concern via apps, extensions, or entry to the web site code or HTML, there isn’t a outlet for a Mailchimp web site builder web site.

Restricted Characteristic Set – Technical

The restrictions on design additionally bleed over into technical limitations.

Technical limitations are options that you simply don’t know that you really want till you need them, and then you definitely discover out you possibly can’t have them.

These are issues like integrations with Fb, Pinterest, Twitter, Google Adverts, social sharing choices, running a blog, and an entire host of each intermediate to superior advertising and marketing instruments on the web.

Of their beta from, Mailchimp has extraordinarily restricted integrations (social sharing, social following, file downloads, and so on.), however there are a ton of technical options that Mailchimp presently doesn’t present or which can be extraordinarily restricted.

There additionally aren’t add-ons or further integrations to make use of with their advertising and marketing automation platform, which makes it much more tough to do something moreover the very fundamentals in your website.

Their instruments have been construct across the idea of a “touchdown web page” – a spot to ship individuals out of your e-mail, adverts, and social posts. Their web site builder very a lot appears like a touchdown web page builder software to construct a set of pages that kind a web based presence…slightly than a software to construct out a completely fashioned web site with conventional structure.

In the end, Mailchimp leaves a lot to be desired relating to product integrations and further technical options that may aid you higher use and market your web site.

Mailchimp Assessment Conclusion

Mailchimp makes getting your web site up and working easy and quick, which makes it an awesome alternative for DIYers who desire a fast and straightforward strategy to construct a web site with out the effort of stepping into the code or having one thing customized made. It’s excellent for somebody utilizing Mailchimp for emails, promoting campaigns, and their automation software…however doesn’t need separate web site internet hosting or a brand new web site builder. Mailchimp’s websiet builder places every part in your Mailchimp dashboard.

Get began with Mailchimp right here.

Nonetheless, like most all-inclusive web site builders, there does come some extent the place there’s a tradeoff between comfort and management. Mailchimp leaves rather a lot to be desired relating to design customization and performance. For those who’re searching for one thing that provides extra management and scalability, you’re higher off elsewhere.

Fascinated with a Mailchimp different? Try my quiz to search out what one of the best web site builder is for you based mostly in your preferences.

Show More

Related Articles

Leave a Reply

Your email address will not be published.

Back to top button