Koji, the link-in-bio platform that offers creators a digital storefront on social media platforms like Instagram and TikTok, launched a new e-book tool that lets customers sell e-books and audiobooks, the corporate introduced yesterday.
The new tool is basically a template that creators can use to sell any e-book or audiobook from inside social media platforms (Instagram, TikTok, YouTube and Twitch, amongst others) and anyplace else on the internet. Koji additionally permits creators to make customized add-ons and shareable previews.
Observe that each time a buyer buys an e-book or audiobook, Koji takes a ten% price.
Clients can obtain their buy and think about it by way of Koji’s native reader and audio participant. They will additionally select to obtain and open recordsdata of their most popular e-reader just like the Kindle app or as an EPUB, PDF or chapterized audio file.
Koji beforehand launched a separate e-book template final 12 months, which was among the many hottest Koji templates, claims Paul Bakaus, head of creators at Koji. Nevertheless, that template might be changed with this new e-book template, which provides customers entry to utterly new options like the power to add opinions in addition to give purchasers a free preview of chapters earlier than they’re prompted to pay and unlock the complete model. Bakaus additionally instructed us that there’s an possibility to sell bundled e-books and audio.
The new e-book tool will doubtless be successful with many customers and their followers, particularly “BookTok” creators, a subculture inside TikTok the place individuals suggest books to their viewers. As of this writing, the BookTok hashtag on TikTok has greater than 113 billion views.
Usually, e-book studying has risen in recognition for the reason that starting of the pandemic, with 30% of People in 2021 choosing e-books versus bodily books, in accordance to a Pew Research Center survey.
Koji was based by Dmitry Shapiro, who previously labored at Google and Myspace Music, and Sean Thielen, a self-taught coder. The link-in-bio platform launched in March 2021 and now serves over 500,000 creators, the corporate instructed ClassyBuzz. Notable creators and celebs embrace Emily Dobson and Alice Cooper, in addition to barely “smaller” influencers like Brown Girls Who Write, Lauren Giesting and Tasting Thyme.
Koji is free for everybody to use and is accessible to anybody no matter follower depend.
Koji is rather like many different link-in-bio instruments during which creators can hyperlink their social media accounts, merch retailers and different initiatives with one customized URL. Nevertheless, the corporate additionally develops quite a lot of merchandise it beforehand known as “mini-apps.” Now dubbed “templates,” Koji has non-obligatory add-on instruments that every maintain a separate operate but are all designed for further monetization. The corporate takes a fee on most merchandise, ranging between 5% and 15%.
As an example, the corporate lately launched an “Exclusive Article” app, which lets creators lock written content material like articles, weblog posts and recipes behind a paywall. Linktree, a significant participant within the link-in-bio world, lately examined a paywall function, “Fee Lock,” so customers might construct cost hyperlinks round their content material.
In simply 2022 alone, Koji launched greater than 100 templates, resembling a “Shopify Storefront” app, “Video Purchasing,” “Watch Social gathering,” “Listening Social gathering” and “Tip Jar,” amongst many others. Total, Koji offers entry to greater than 200 of those templates, so creators can sell every thing from unique pictures to customized shoutouts and extra.
Past the templates, Koji additionally provides customers entry to analytics by way of a vendor dashboard, the place customers can see their earnings in addition to get insights about their prospects, resembling the place they’re from, what they’re shopping for, high prospects and so forth.
Different features that Koji presents are video and gif backgrounds in addition to “Highlights,” the place customers can transfer their most essential hyperlinks and apps to the highest of the link-in-bio web page.