How to make the perfect Twitch logo for your channel

Making a logo for Twitch can appear daunting at first. As a result of Twitch remains to be a comparatively new media platform, it might probably really feel like the guidelines of branding and channel administration are nonetheless being written. Twitch additionally supplies a beneficiant variety of profile customizations, and these could be onerous to navigate for first-timers. To that finish, we’re going to stroll by the ins and outs of designing a logo for Twitch irrespective of your talent stage and price range.

What’s Twitch?

Regardless of being a brand new child on the block, Twitch is one among the fastest-growing social platforms round. The corporate has boasted over 15 million every day viewers and the recognition of streaming has solely elevated throughout the COVID-19 pandemic. Although it started with a deal with gaming content material, nowadays the platform has develop into widespread for any type of broadcasting, from dwell illustration to visible podcasting.

With runaway recognition, in fact, comes competitors, and an iconic Twitch logo—together with a strong basis of branding—is one among the greatest methods to create a memorable first impression for guests to your channel.

From gaming to broadcasting; Twitch is a platform at the moment gaining momentum. Illustration by OrangeCrush

Twitch logo design sizes and necessities

Let’s begin by getting the pesky technical necessities out of the approach. Twitch stipulates that profile photographs needs to be lower than 10mb, and picture file sorts have to be both JPEG, PNG or GIF. We advocate PNG for logos as this permits for a clear background (GIFs do as effectively however are usually used for animated photographs, which don’t work on Twitch).


You’ll discover Twitch profiles embody a variety of customizable areas for branding, and all of those can home your logo (although there’s no particular rule about the place and when to use your logo!). Needless to say the side ratios are sometimes extra essential than the particular pixel sizes, that means you possibly can create a bigger picture than you want, supplied it suits the identical dimensions. Doing so can permit you to make positive your picture stays excessive pixel density when it’s compressed. With that out of the approach, let’s go over a few of the extra frequent channel branding and sizes.

  • Avatar: 250x250px
  • Channel Banner: ​​1200x480px
  • Offline Picture: 1080x720px
  • Channel Panels: 320px vast
  • Emotes: 28x28px, 56x56px and 112x112px
Screenshot of a Twitch channel
Twitch channel profiles present many alternatives for branding. Picture by way of justinplus

As you possibly can see, these areas can differ wildly in scale, that means your logo have to be legible at drastically completely different sizes, however what else is new? Whereas the small sizes require a extra simplified strategy, in order that the particulars are cramped, you too can design variations of your logo that vary in complexity relying on the measurement. For instance, the Southpaw Ginger logo consists of a giant, detailed illustration. Nonetheless, High Degree designer Dexterous” creates alternate variations that embody solely the face or gaming controller icon for smaller sizes.

Twitch esports illustrated logo design
Twitch logo by Dexterous”

The commonest (and smallest) place for a logo is the avatar. It will be important to observe that whereas its side ratio is 1:1, the avatar is displayed in a circle, and also you have to be cautious that your logo doesn’t get minimize off at the edges. It will also be completely acceptable to reserve this house for an precise picture of your self in case you are going for a private strategy, as there are many different alternatives to show your logo.

Twitch banners (significantly the channel banner or offline picture) usually show a big scale model of the logo with social media handles. As a result of the channel banner is positioned behind your most up-to-date video, it’s widespread to use some type of branded sample.

The About web page is the place you embody info like your bio, streaming schedule, and merch retailer hyperlinks. Twitch permits you to customise the headlines right here with your personal photographs—known as Channel Panels—so it’s a prime alternative to use colours and typography that match your logo.

Screenshot of Twitch channel About page
The About Web page permits you to customise the Channel Panels for every class, and this could play into your logo model and branding. Picture by way of Sammymjay

Emotes (that are primarily custom-made emojis your followers can use in chat) and badges are tied immediately with your viewers, to allow them to be important for branding. If your logo features a mascot, it’s endorsed that you just repurpose it right here with quite a lot of emotive poses and expressions.

The ultimate sensible consideration you could have to have in mind is your price range and schedule as these will have an effect on the choices out there to you (we’ll talk about extra particular pricing in the subsequent part). By way of price range, you’ll need to make positive you put aside cash for issues like font licenses and printing prices in case you are creating merch or want to characteristic your logo someplace in the background of your participant digital camera. You also needs to plan the variety of various variations you will want forward of time in an effort to realistically estimate the value.

Let’s briefly talk about your choices for making a Twitch logo. The tactic you select will rely upon your price range, talent stage and anticipated high quality.

Take a look at our full information on the alternative ways to create a logo >>

Twitch channel logo design and branding
Twitch logo by EvansCrea
Do-It-Your self (DIY):

There may be nothing stopping you from designing your personal channel logo, supplied you could have the abilities to again it up. Needless to say even in case you have some drawing experience, design is a really particular self-discipline in contrast to basic artwork. It is best to have already got a very good deal with on the fundamental ideas of logo design in addition to the software program concerned.

Logo Maker:

Logo makers are on-line companies that generate logos from customizable templates. That is typically the most cost-effective possibility (usually it’s even free!), and additionally it is the quickest, turning round a logo in a matter of minutes. As a result of these logos are primarily based on templates, these will not be the most suitable choice in case you are wanting for one thing unique. These additionally could not present you a full vary of branding property reminiscent of banners or your About web page photographs.

Twitch esports logo design with an eagle mascot
Twitch logo by Frankyyy99
Freelance logo designer:

You may rent a contract designer by way of an internet market like 99designs. Right here, you possibly can browse designer portfolios, contact a designer to study pricing and turnaround time, arrange a mission in a personal working house, securely switch information and cost all inside the identical platform. The good thing about working with a freelancer is that you just get an unique design tailor-made to your particular model. Pricing will differ per designer however will typically run from the mid-hundreds to low 1000’s.

Design company:

A design company is a full-service firm of skilled designers, entrepreneurs and strategists. An company will typically deal with all branding wants as well as to logo design, from target market analysis, content material technique, copywriting to the precise logo design. This experience comes at a hefty worth, so count on to be shelling out tens of 1000’s for the company remedy.


Assuming you could have chosen to design the logo your self or are working with a designer(s), it will be significant to concentrate on the full step-by-step course of for making a Twitch logo.

Twitch channel logo design
Twitch logo by Vi.

Set up your model

The aim of a logo design is to categorical who you’re in a succinct visible image. So it stands to motive that so as to achieve this successfully, you should have a concrete plan for what particular features of your character you need your logo to encapsulate.

In different phrases, you could have to resolve on your model. You may suppose that “branding” sounds too formal for streaming video video games on the web, however it’s merely a approach of deciding what you need the very first thing newcomers to your content material to find out about you.

For Twitch, begin with the sort of content material you intend to put out. Because you’ve already determined to use Twitch, you in all probability have already got an thought of what you need to stream, however you want to take into consideration this in as particular phrases as doable. For instance, are there any area of interest sub-genres of video games that you’re involved in—be it preventing video games, JRPGs, or indie horror?

Twitch logo design
This Twitch logo by Kris1923 emphasizes the streamer with a cartoon avatar and the pixelated weapons recommend retro gaming content material

Streaming can also be about sustaining dialog and a part of planning your content material means fascinated by your interactions with your viewers.

For instance, in case you plan to casually strive video games out for the first time, your content material will doubtless emphasize your private reactions and ideas. If you’re trying velocity runs or taking part in aggressive video games, your content material will come throughout as extra severe and athletic, and your viewers could be coming to you for experience.

Additionally, you will want to analysis different channels that produce related content material to what you’re doing. Listen to what sort of imagery and colours they use to model themselves. There are a variety of developments in Twitch branding you’ll discover—shields, sharp lettering, neon/metallic colours, and animal mascots. A few of these may match the streamer, however there are loads which can be generic to video video games.

Specifically, neon tends to learn as typically hi-tech, and mascots (like Sonic and Crash Bandicoot) have been at one time a standard characteristic of the console’s advertising and marketing. As a result of your content material is finally about you, you’ll need to rise above these tropes to one thing extra private. That is why one other frequent logo pattern you’ll see on Twitch is a cartoon avatar of the streamer’s face.

80s style Twitch gaming logo design
Neon colours and a vaporwave aesthetic could be widespread in Twitch logo design, however utilizing the streamer’s silhouette helps to preserve it private. Twitch logo design by Studio Brazuca

Lastly, you’ll need to set up your analysis into an inventory of character traits that can describe your Twitch persona and deliberate content material. Proscribing these to one or two phrases will make it simpler to translate these into visible traits, which we’ll talk about in the subsequent part.

Brainstorm with sketches

Design, like all artwork, expresses emotion by visuals—mostly, imagery, typography, and form. So if you sit down to begin sketching out some logo concepts, your objective is to bridge the hole between your written model attributes and creative symbolism. That is the place the worth of working with knowledgeable designer comes into play as it might probably take years for a newbie to purchase the experience for this.

Begin by gathering loads of inspiration—each from rivals and simply photographs that you just like. When evaluating logos, take into account what the designer is telling you about the model.

For instance, in Alex Serada’s logo design, the alternative of a unicorn mascot and the pink colour palette each learn as female. The closed eyes and the aspect view portrait give the avatar a sense of the Aristocracy, harking back to medieval crests. You may intuit all of this with out realizing something about the streamer’s content material.

Unicorn Twitch logo avatar design
Twitch logo by Alex Serada

When it comes to the precise sketching, there are not any hard-and-fast guidelines. You need to use scratch paper or drawing purposes like Procreate. The purpose is to get concepts flowing in a visible approach, and to this finish, it’s best to deal with easy, fast sketches and keep away from getting slowed down intimately.

Use your record of name traits as a information—for every attribute, draw a number of logo sketches that visually interpret it.

You also needs to strive to provide you with as many various sketches as you possibly can, even in case you already like one among your early drafts. The explanation for that is that your first a number of concepts have a tendency to be the most blatant. Most designers will draw a number of pages of sketches to actually get down to some distinctive choices. If this appears daunting, remember the fact that you are able to do this in a number of sittings. It could truly be preferable to give your self a day’s relaxation in between classes so that you just come to every drawing session refreshed.

Blue Twitch channel logo design
Twitch logo by DayliteDesigns

Upon getting a handful that you just like, draw a pair bigger, extra detailed sketches. This needs to be ok which you could cross it off to associates for suggestions earlier than transferring ahead. When you’re pleased with your design, we’ll transfer onto truly creating it in software program.

In some ways, your logo design is already full. The remaining is simply follow-through, however it’s no much less essential to give your design the skilled polish you deserve.

First, let’s go over logo design software program. What you’re finally wanting for is a vector utility that can permit you to resize your logo with none loss in high quality. The preferred is Adobe Illustrator, however Affinity Designer is a lower-cost competitor. Inkscape, on the different hand, is fully free. Be warned that each one of those include a steep studying curve in case you’ve by no means used them earlier than, so ensure to dedicate a while to tutorials and classes, lots of which could be discovered on the software program firm’s web site.

Lion Twitch channel logo design
Twitch logo by Dexterous”

To add your sketch, you possibly can merely take a photograph and both electronic mail it to your self or use AirDrop to get it onto your laptop. You’ll then create a brand new layer in an effort to draw over the logo. Whereas most software program will include an auto hint operate, it’s best to do it by hand to get the greatest outcomes.

Utilizing Illustrator’s pen software (or the equal in whichever program you’re utilizing), you’ll hint by inserting the least quantity of factors, which is able to make it simpler to edit. As talked about, it might probably take a number of tutorials to learn the way to use this software program, however for now, this video can give you the basics.

You will have to save the unique vector supply file of your logo so that you’ve got it to edit in the future. For Twitch, use the rework operate (Cmd + T) to measurement your logo appropriately and export your file as a PNG by way of File > Export. From there, all you could have to do is add the picture in the applicable house on your Channel Settings account web page on Twitch.

Degree up your Twitch logo design

It’s true that an important logo design for Twitch isn’t going to remedy all of your issues. Your content material is de facto what goes to promote your channel and make viewers need to subscribe.

However at the identical time, if it seems such as you put no care into your profile—or worse, it seems actively unhealthy—viewers won’t stick round lengthy sufficient to watch your streams. That’s the reason a logo is so essential for creating an inviting first impression and fostering model recognition in each interplay with your viewers. So if you’re prepared to actually stage up your Twitch logo, workforce up with a designer who is aware of how to play the sport.

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