This text is a part of TPM Cafe, TPM’s dwelling for opinion and information evaluation. It first appeared at The Conversation.
Conspiracy theories are highly effective forces within the U.S. They’ve broken public well being amid a worldwide pandemic, shaken religion within the democratic course of and helped spark a violent assault on the U.S. Capitol in January 2021.
These conspiracy theories are a part of a harmful misinformation disaster that has been constructing for years within the U.S.
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American politics has lengthy had a paranoid streak, and perception in conspiracy theories is nothing new. However because the information cycle reminds us day by day, outlandish conspiracy theories born on social media now frequently obtain mainstream acceptance and are echoed by folks in energy.
As a journalism professor on the College of Connecticut, I’ve studied the misinformation across the mass capturing that passed off at Sandy Hook Elementary College on Dec. 14, 2012. I take into account it the primary main conspiracy idea of the fashionable social media age, and I imagine we will hint our present predicament to the tragedy’s aftermath.
9 years in the past, the Sandy Hook capturing demonstrated how fringe concepts may rapidly turn into mainstream on social media and win help from numerous institution figures – even when the conspiracy idea focused grieving households of younger college students and college employees killed through the bloodbath.
Those that claimed the tragedy was a hoax confirmed up in Newtown, Connecticut, and harassed folks related to the capturing. This supplied an early instance of how misinformation unfold on social media may trigger real-world hurt.
New age of social media and mistrust
Social media’s role in spreading misinformation has been nicely documented lately. The yr of the Sandy Hook capturing, 2012, marked the primary yr that greater than half of all American adults used social media.
It additionally marked a modern low in public belief of the media. Gallup’s annual survey has since confirmed even decrease ranges of belief within the media in 2016 and 2021.
These two coinciding tendencies – which proceed to drive misinformation – pushed fringe doubts about Sandy Hook rapidly into the U.S. mainstream. Hypothesis that the capturing was a false flag – an assault made to look as if it had been dedicated by another person – started to flow into on Twitter and different social media websites nearly instantly. Far-right commentator and conspiracy theorist Alex Jones and different fringe voices amplified these false claims.
Jones was just lately discovered liable by default in defamation circumstances filed by Sandy Hook households.
Mistakes in breaking news reports concerning the capturing, resembling conflicting info on the gun used and the id of the shooter, had been spliced collectively in YouTube movies and compiled on blogs as proof of a conspiracy, as my research reveals. Beginner sleuths collaborated in Fb teams that promoted the capturing as a hoax and lured new customers down the rabbit gap.
Quickly, a wide range of establishment figures, together with the 2010 Republican nominee for Connecticut lawyer normal, Martha Dean, gave credence to doubts concerning the tragedy.
Six months later, as gun management laws stalled in Congress, a university poll discovered 1 in 4 folks thought the reality about Sandy Hook was being hidden to advance a political agenda. Many others stated they weren’t positive. The outcomes had been so unbelievable that some media retailers questioned the ballot’s accuracy.
As we speak, different conspiracy theories have adopted the same trajectory on social media. The media is awash with tales concerning the recognition of the weird QAnon conspiracy movement, which falsely claims prime Democrats are a part of a Devil-worshipping pedophile ring. A member of Congress, U.S. Rep. Marjorie Taylor Greene, has additionally publicly denied Sandy Hook and different mass shootings.
However again in 2012, the unfold of outlandish conspiracy theories from social media into the mainstream was a comparatively new phenomenon, and a sign of what was to return.

New breed of conspiracies
Sandy Hook additionally marked a turning level within the nature of conspiracy theories and their targets. Earlier than Sandy Hook, fashionable American conspiracy theories typically villainized shadowy elites or forces throughout the authorities. Many 9/11 “truthers,” for instance, believed the government was behind the terrorist assaults, however they often left victims’ households alone.
Sandy Hook conspiracy theorists accused family members of those killed, survivors of the capturing, spiritual leaders, neighbors and first responders of being a part of a authorities plot.
Newtown mother and father had been accused of faking their youngsters’s deaths, or their very existence. There have been additionally allegations they had been half of a kid intercourse cult.
This variation in conspiratorial targets from veiled authorities and elite figures to on a regular basis folks marked a shift within the trajectory of American conspiracy theories.
Since Sandy Hook, survivors of many different high-profile mass shootings and assaults, such because the Boston Marathon bombing and the Charlottesville car attack, have had their trauma compounded by denial about their tragedies.
And the perverse thought of a politically related pedophile ring has turn into a key tenet in two subsequent conspiracy theories: Pizzagate and QAnon.
The sort of harassment and death threats concentrating on Sandy Hook households has additionally turn into a typical fallout of conspiracy theories. Within the Pizzagate conspiracy idea, the house owners and workers of a Washington, D.C., pizza parlor alleged to be a part of a pedophile ring that included politicians proceed to be focused by adherents of that conspiracy idea. In 2016, one man drove hundreds of miles to investigate and fired his assault rifle within the restaurant.
Some individuals who stay skeptical of the COVID-19 pandemic have harassed front-line health workers . Native election staff throughout the nation have been threatened and accused of being a part of a conspiracy to steal the 2020 presidential election.
The legacy of the mass capturing at Sandy Hook is a legacy of misinformation – the beginning of a disaster that may probably plague the U.S. for years to return.
Amanda J. Crawford is an assistant professor of journalism on the University of Connecticut.
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