Facebook places new restrictions on ad targeting

Meta, the mum or dad firm of Facebook, introduced on Tuesday that it might place additional limits on ad targeting on its platform, eliminating the power to focus on primarily based on customers’ interactions with content material associated to well being, race and ethnicity, political affiliation, faith and sexual orientation.

The modifications will go into impact on Jan. 19, 2022, when it should now not enable new adverts to make use of these extra targeting instruments. The change will likely be totally applied by March 17, 2022, at which level adverts that had been already working utilizing these targets will now not be allowed.

In a weblog post, Meta acknowledged that the choice “might negatively affect some companies and organizations,” however the firm argued that the transfer would restrict “unfavourable experiences for individuals in underrepresented teams.”

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