Cycle is a new product management hub that centralizes all customer feedback

Meet Cycle, a French startup that is constructing a collaboration instrument for product managers the place they’ll acquire knowledge from numerous instruments, work on the following product iterations and shut the feedback loop with essentially the most engaged clients.

The corporate raised a whole of $6 million throughout two funding rounds, together with a latest funding spherical led by Boldstart that closed late final yr. The startup is backed by eFounders, the European startup studio targeted on SaaS merchandise. Base Case, The 20VC Fund, SV Angel, BoxGroup, Hummingbird Ventures and 60 angels additionally invested within the firm — it’s a lengthy checklist of traders*.

Like many software-as-a-service merchandise, Cycle first acts as a single supply of fact. Many product groups rely closely on merchandise like Confluence, Notion or Google Docs. However additionally they should test GitHub points, Intercom messages and extra.

“The difficulty we are attempting to resolve is a difficulty that each product supervisor faces. Product data is scattered throughout many various merchandise,” Cycle founder and CEO Mehdi Boudoukhane informed me. “As your organization scales, you get feedback from customers, the gross sales workforce, the customer success workforce and the advertising and marketing workforce.”

And but, typically, product management turns into a black field. Different groups within the firm don’t actually know when one thing is going to ship or — worse — if their feedback will have an effect in a method or one other.

Cycle has constructed integrations with widespread startup merchandise like HubSpot, Intercom and Slack. As soon as every part is in Cycle, product groups can manage feedback so that every part associated to at least one characteristic is grouped collectively.

Product managers then use Cycle to put in writing their Product Necessities Paperwork with a rich-text editor that helps embeds. It’s a collaborative editor with the flexibility to say your teammates.

“Designers produce visuals, builders produce codes and product managers produce paperwork,” Boudoukhane mentioned. The thought is that product managers might spend most of their day in Cycle — on common, product managers who use Cycle spend 3 hours per day within the product. And product managers don’t should manually export their paperwork to different instruments as Cycle gives integrations with Linear, GitHub or Notion.

Picture Credit: Cycle

The worst factor that can occur once you learn feedbacks from shoppers who’ve determined to finish their contracts with you is after they say that there is a lacking characteristic in your product despite the fact that… the characteristic exists. They only didn’t learn about it.

So when one thing lastly ships, Cycle helps you shut the loop together with your clients and coworkers. As an example, the gross sales workforce will obtain a notification in HubSpot. “Gross sales groups can then attain out to shoppers who talked in regards to the characteristic that was simply shipped,” Boudoukhane mentioned.

Having a clear line of communication together with your clients is a good technique to stop churn and maintain your clients engaged together with your product. Some firms like Capitaine Practice or Superhuman have been fairly good on this entrance based on Boudoukhane.

Cycle competes with Productboard and even Jira. However with its light-weight and collaborative strategy, Cycle hopes that everybody within the firm will work together with its product in a method or one other to offer feedback and contribute, making it simpler to construct a product-led firm.

* Some people who invested in Cycle embody Scott Belsky (Founder at Behance), Shreyas Doshi (ex-Product Lead at Stripe), Kelton Lynn (Director of Product Management at Google), Youcef Es-skouri (Head of Product at Dropbox), Omar Pera (Product Lead at Meta), David Hoang (VP Design at Webflow), Jonathan Widawski (CEO at Maze), Mark Pundsack (ex-VP Product at GitLab), Antoine Martin (Founder at Zenly), Marie Gassée (ex-VP Development at Confluent), Mary Nelson (CCO at Aircall), Olivia Teich (ex-Product Director at Dropbox), David Apple (ex-Head of Gross sales & Customer Success at Notion), Eric Wittman (ex-CRO at Figma), Sriram Krishnan (ex-Head of Development at Tinder), Jeremy Le Van (Founder at Dawn), Brad Menezes (ex-Director of Product at Datadog), Man Podjarny (Founder at Snyk), Nick Candito (Co-founder at Flatfile), Romain David (ex-Product Supervisor at Uber) and Kyle Parrish (VP Gross sales at Figma). I informed you it was a lengthy checklist.

Picture Credit: Cycle

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