Build online branding to fuel startup success

What early-stage founder wouldn’t love to add metaphorical rocket fuel to their startup? We’re right here to inform you that you may, in a kind chances are you’ll not have thought-about: online communities.

Constructing an engaged, real online neighborhood that helps and sustains what you are promoting requires authenticity. This worthy art-meets-social-science endeavor can ship ends in a giant means, which is why we’re thrilled to have two consultants prepared to sort out the subject at ClassyBuzz Early Stage on April 20 in Boston, Massachusetts.

In a session known as “How to Flip Your Startup right into a Social Star,” Redpoint’s Rashad Assir (head of content material) and Josh Machiz (accomplice) will break down how to capitalize on the multiplier results of constructing an online following and a standout model — for each you and your startup.

You need folks to discover your startup, and it takes some doing to minimize by means of the noise. Should you’re unsure how to start — or if you’d like to up your branding sport — that is the session for you.


Earlier than Josh Machiz joined Redpoint Ventures as a accomplice, he spent almost 10 years because the chief digital officer at Nasdaq — the place he had a front-row seat to the expansion and enlargement of generation-defining firms. He has intensive expertise serving to all levels of personal firms efficiently develop their manufacturers and put together them for the general public markets.

Machiz advises purchasers on advertising and marketing help, rising their digital footprint, evaluating martech stacks and getting ready eventual IPO readiness. He obtained a BS in microbiology from McGill College and an MBA from the Fordham Gabelli Faculty of Enterprise.

When millennial Rashad Assir joined Redpoint Ventures as head of content material in 2021, he formally turned his TikTok pastime — observing and commenting on the delicate mundanities of Company America, relationship and social life basically — right into a full-time job. His new focus? The small however absurd world of enterprise capitalism.

Constantly reposted by a few of the largest comedy accounts, together with @betches and @9gag, Assir now writes, edits and produces Redpoint’s daily TikTok videos commenting on all issues tech, VC and company tradition. He helps the agency’s traders and portfolio firms reimagine historically boring company content material into one thing contemporary and genuine that stands out from the plenty.

All ClassyBuzz Early Stage periods embrace loads of Q&A time to get solutions immediately from the audio system. You’ll stroll away with a deeper working understanding of subjects and expertise which can be important to startup success. Purchase an early-bird founder ticket now and save $200.

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