Bottega Veneta boosts Matthieu Blazy into the spotlight as creative director | Fashion

Matthieu Blazy is the newest behind-the-scenes clothier to land a prime job at a luxurious model. After ready in the wings at Bottega Veneta since becoming a member of final 12 months, he has been introduced as the new creative director. The appointment, efficient instantly, follows information final week that English designer Daniel Lee had give up in the center of a massively profitable turnaround, with gross sales boosted and Bottega Veneta setting the trend agenda as by no means earlier than.

Blazy’s identify will not be well-known exterior the trend business, however he has in depth expertise. A graduate of La Cambre Faculty of Artwork and Design in Brussels, and a protégé of Raf Simons for whom he labored on Simons’ personal label and at Calvin Klein, Blazy went on to work with Phoebe Philo at Celine the place he overlapped with Lee.

Matthieu Blazy joined Bottega Veneta in 2020 and has worked at Raf Simmons, Calvin Klein and Celine.
Matthieu Blazy joined Bottega Veneta in 2020 and has labored at Raf Simmons, Calvin Klein and Celine. {Photograph}: Willy Vanderperre

He is probably not used to the limelight however Blazy has first-hand expertise of the pressures of the prime job. Below the shroud of anonymity it provided its designers, he headed up Maison Margiela’s ready-to-wear and artisanal line. His id was revealed by Suzy Menkes in 2014, with the critic declaring, “you possibly can’t maintain such expertise underneath wraps”.

Blazy’s associate, Pieter Mulier, the long-time right-hand man of Raf Simons and lately appointed creative director of Alaïa, is following the similar profession trajectory.

It was as soon as normal apply for trend bosses to hunt out the starriest identify they may discover to fill a vacant creative director put up (after which give free rein to reinvent the home) however companies are more and more wanting in-house when the time comes to start a brand new chapter.

It’s an strategy that has labored nicely for Kering, the French multinational that owns a number of luxurious manufacturers: Gucci’s Alessandro Michele, arguably the world’s most influential designer, for instance, began on the market designing purses earlier than working his method as much as the prime spot.

Nevertheless, given the similarities between Blazy and his predecessor’s profession trajectory (suppose glossy, exacting minimalism, not not like the aesthetic Lee has pioneered at Bottega), the new appointment is unlikely to herald a seismic shift for the model. Actually, insiders are usually not predicting an overhaul of Michele scale and proportion.

As a substitute, followers of Lee’s bestselling pouch baggage and stomping Tire boots can count on extra of the similar. Undoubtedly, there’s a sense that Kering has prioritised a necessity for continuity and a want to hold on tight to the new clients acquired throughout his tenure. It’s an strategy that has labored nicely for Saint Laurent which, underneath Anthony Vaccarello, follows a path that isn’t worlds other than the one laid by Hedi Slimane throughout his overhaul of the home.

Blazy’s appointment has been nicely acquired by the business who congratulated him with a stream of emojis, posted on his Instagram feed. The New York Instances trend director, Vanessa Friedman, took to Twitter to precise approval. “It’s about time he [Blazy] received a model. That is going to be fascinating,” she wrote.

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