BMW iX gets a CES makeover, including color-changing exterior and a truly enormous movie screen

BMW is taking its first electrical SUV to the subsequent stage with a color-changing exterior, a theater-like screen within the backseat, and an enhanced audio expertise from world-renowned composer Hans Zimmer. The $84,000 electrical automobile will quickly come out with further options accessible within the coming yr and past. 

On the CES tech convention on Wednesday, BMW broke down how using in BMW’s iX electrical compact SUV would be the “final digital expertise.” 

That phrase — a play on BMW’s older “final driving machine” slogan — is how BMW’s design director Adrian van Hooydonk described a sequence of recent options coming to the latest electrical BMWs. Probably the most noticeable will probably be obvious at first look if it’s in use: a color-changing paint job. 

The brand new EV is taking E Ink, or digital ink, that you just discover on e-readers just like the Kindle and utilizing it on sections of the wrapped automobile exterior. It has been dubbed “BMW iX Circulation” and the design group known as it “truly magical.” It makes use of ​electrophoresis, which makes use of electrical currents to maneuver molecules, or on this case, digital ink.


For now, the color-switch capabilities are very monochromatic, starting from black to white to grey, so it is extra in regards to the patterns and designs that might be programmed onto the automobile. However BMW reps appeared assured that ultimately extra, properly, colourful choices might be added. 

With the digital ink, the automobile can grow to be tremendous customized or — on the flipside — tremendous informative. BMW floated potentialities like low battery alerts, or warnings about different upkeep points that would seem immediately on the automobile’s floor. For now, the Circulation exterior is extra about displaying what’s potential.

A large screen comes down from the car's roof into the backseat.

Movie time for the automobile.
Credit score: BMW

With regards to the “final digital expertise” contained in the automobile, BMW is partnering with Amazon to incorporate Amazon Fireplace TV integration within the infotainment system. That programming is viewable on an ultra-wide 31-inch, 4K show that folds down into the backseat from the roof of the automobile. The lighting will probably be adjusted for optimum movie waiting for the “Theatre Screen.” It’s going to be remote- and touch-controlled, with controls constructed into the again doorways, as Daniel Rausch, head of Amazon Fireplace TV, defined in a name. You possibly can obtain content material forward of time for Fireplace TV’s first high-resolution automobile viewing expertise. Amazon Fireplace TV (which comes with Alexa voice management) was additionally announced Wednesday because the media participant in upcoming Stellantis vehicles, which incorporates the Jeep Wagoneer and Chrysler Pacifica.

If these options have you ever operating in your checkbook, know that the mind-boggling exterior is simply an thought of tips on how to shake up paint colours. As for the huge movie screen, BMW and Amazon Fireplace TV vaguely famous it’s going to seem in a new BMW someday quickly. There wasn’t something extra on timing — or pricing.

As for the place Hans Zimmer, composer for current movies like Dune and Marvel Girl 1984 matches in, BMW has additionally created a number of “sonic experiences” for the electrical i4 sedan first and then by the tip of this yr for the iX. By way of an over-the-air software program replace, appropriate vehicles will obtain the sonic experiences. 

It’s price noting that BMW has teamed up with Zimmer in a comparable manner earlier than, having employed him to create the start-up sound for BMW when it first bought into almost silent EVs.

The sonic experiences are supposed to ship situationally applicable soundscapes to the skin world. As an example, when “sport mode” is enabled, there’s a huge sound to make up for the dearth of engine and revving noises. “Environment friendly mode” is extra muted, with Renzo Vitale, BMW’s artistic director of sound, calling it a “pure, sustainable expertise.” Different modes embody “chill out” and “expressive.” 

The front screen of the car with a colorful windshield.

Set the mode, set the temper.
Credit score: BMW

When BMW’s signature “sky lounge” setting is enabled, the solar roof opens up and a mild present performs, together with yet one more Zimmer sound expertise. 


BMW goes all in on “final digital expertise” at CES this yr, each in and out of the EV.

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