Amazon shaves app icon mustache that raised eyebrows

Amazon has quietly rolled out a slight replace to its new app icon that it debuted again in January, which alters the colourful strip of tape on the icon that bore an unlucky resemblance to a toothbrush-style mustache.

The toothbrush mustache was initially popularized by comedians like Charlie Chaplin within the early 1900s earlier than it was ceaselessly related to Nazi dictator Adolf Hitler.


It’s a change that is sensible. Amazon’s adverts have portrayed the swooping A-to-Z arrow that adorns its packaging as singing mouths, and in that mild, the ragged edge and width of the blue tape on the earlier icon design seems to be uncomfortably just like the tonsorial trim.

The up to date icon seems to be to keep away from the problem fully, swapping out the mustache-style adhesive for a two-toned folded piece of tape that alludes to the (presumed) pleasure of tearing open an Amazon bundle as an alternative of one of the crucial brutal dictators in fashionable historical past.

Amazon’s design staff can take some comfort, although, in becoming a member of the storied annals of contemporary firms that have been pressured to digitally shave controversial mustaches. Plus, the brand new icon is already getting rather more favorable comparisons: apparently, the angular tape now makes it appear to be Avatar: The Final Airbender’s Aang as an alternative.

i do know the brand new amazon app icon is meant to characterize their packages however each time i see it i simply see Aang from Avatar smiling at me lololol

— flipboitamidles (DAMN%) (@flipboitamidles) February 26, 2021

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