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Amazon changes app icon again, ditching that problematic 'mustache'

Amazon’s bought a brand new iOS and Android app icon once more. 

The corporate launched a brand new icon for its cellular apps a month in the past, changing the outdated “procuring cart” icon with one that mixed Amazon’s smile brand and a blue adhesive tape strip on a brown background, as a nod to Amazon’s delivery bins. 

The issue with that design, apparently, was that the adhesive tape strip regarded a bit an excessive amount of just like the mustache of Adolf Hitler, which was noticed on social media. The brand new design may be very related, however the adhesive tape strip has been redesigned to look nothing like a mustache. 

The new Amazon app icon on iOS and Android.

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The brand new Amazon app icon on iOS and Android.

Amazon would not formally admit that this was the rationale for the change. In an announcement to The Verge, the corporate mentioned it “designed the brand new icon to spark anticipation, pleasure, and pleasure when prospects begin their procuring journey on their cellphone, simply as they do after they see our bins on their door step.” 

Frankly, I did not discover the mustache similarity once I first covered the icon change — although as soon as somebody tells you about it, you can’t unsee it. In any case, when your icon design has any similarity to one of many worst individuals in historical past, you most likely do not need to wait too lengthy to alter it. 

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