9 innovative web design trends for 2022

Web design is all about seeking to the longer term. Due to its relationship with know-how, the digital realm is usually a showcase for new improvements in animation, interplay and general immersion each yr. And 2022 guarantees a lot to sit up for, as we’ll quickly uncover within the following web design trends.

The 80s and 90s are making a return, typography is taking a number one function, and stay animation is ascending to new heights. Visible kinds, in the meantime, run the gamut from mind-bendingly high-tech to whimsically handcrafted.

All in all, 2022 is shaping as much as be a various and experimental entry within the digital annals. However earlier than we settle into this courageous new yr, let’s preview the 9 innovative web design trends developing in 2022.

The highest 9 web design trends for 2022

  1. Memphis design
  2. Typographic hero image
  3. Retro revolution
  4. Visible borders
  5. Engaging interactives
  6. Neo-brutalism
  7. Moving type
  8. Creative scrolling experiences
  9. Handmade graphics

1. Memphis design

Memphis design—one of many defining aesthetics for the Nineteen Eighties—is typically considered a gaudy type, pairing a large number of chaotic patterns and shapes collectively. In its day, Memphis design was a rejection of minimalism and the supposed excessive tastes of artwork critics, making design concurrently extra colourful, approachable and adventurous than it had been.


This angle rings very true in the present day when minimalistic approaches have led to a sea of interfaces that (whereas intuitive) are overwhelmingly uniform. It’s no surprise then why many web designers are turning to Memphis design for an explosion of colourful character no customer will quickly overlook.

Web page design for fitness brand with abstract memphis design patterns
By e2infinity

2. Typographic hero picture

As the primary a part of a web site that guests see, the hero picture has to make an announcement. The web designers of 2022 are taking that concept to coronary heart with typography-led hero photos.

Typography focused hero image for web design
By jonasgo
Typography focused hero image for web design
By Bluesjay

Basically, these hero sections cut back or remove imagery altogether to permit the message itself to hold the load of the primary impression. Slightly than coming throughout as naked, these hero sections are daring of their simplicity. They command consideration the way in which a fascinating information headline does. And alongside the way in which, they supply a superb showcase for some tasteful, inventive lettering kinds.

In web design in general, I’m always inspired by good typography that is incorporated in or as a standalone design element.

[email protected], Designer at 99designs by Vista

Typography focused hero image for web design
By malzi.

With typography, there is a lot of space to combine with playful elements and fresh colors, that’s the way to the future!

– adamk, Designer at 99designs by Vista

3. Retro revolution

As the arrival of the World Broad Web more and more turns into a distant reminiscence, the up-and-coming web designers of in the present day are taking inspiration from these early Wild West days. The so-called Web 1.0 of the 90s was characterised by vibrant background colours, seen desk layouts and robotic typefaces like Courier.

Although all of this was applied with tragic and often hilarious results, the web designers of 2022 are reviving this development with the additional benefit of almost 30 years of collective design expertise.

Whereas the 90s web was a showcase of pointless gimmicks, graphics and colours, it was additionally a time when the foundations had not but been written—when “web designer” wasn’t even a career. The designers which have come up since—reigned in by trade requirements—now see these early days as a hotbed for unrestricted creativity (for higher, or worse).

By Kristen Ryan by way of Dribbble

90s retro web design for ecommerce
by way of

The 2020s were once considered the future of design and technology. We are now turning our backs on the polished minimalism of the now and are looking to the past for inspiration.

– Justin Hamra, Artwork Director at 99designs by Vista

4. Seen borders

Web design likes to create a way of magic—or at the least the phantasm that the content material is neatly organized by an invisible hand, floating freeform in digital area. The fact, after all, is that web sites are constructed on a strict grid and held along with code. For 2022, web designers want to get slightly extra actual with layouts that reveal their basis by way of easy borders and frames.

A visual grid has the apparent advantage of distinguishing one part from each other. This makes the web page simpler to scan whereas permitting for extra content material with out the web page feeling crowded. These easy borders additionally give web sites a refined, retro contact that pairs nicely with different 90s-adjacent trends making a comeback.

Product page website design for sustainable apparel
By Anastasia Fesiuk by way of Behance

An intersection of Mondrians art style and the modern web, grids and frames allow designers to push and pull focus and really frame up what they are trying to say.

– Justin Hamra, Artwork Director at 99designs by Vista

Landing page design for house plant service
By Ashik by way of Dribbble

5. Partaking interactives

Through the years, we’ve seen web sites ramp up animation showcases to technologically ingenious heights. Whereas up to now these have largely performed a job in hero sections and web page transitions, we count on extra designers in 2022 to show to large-scale animated interactions.

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These interactions delve past scrolling—which might be comparatively passive—to encourage extra significant engagement with the web page, corresponding to clicking, swiping and dragging.

The important thing to the development is to current a little bit of thriller—such because the tiny black dice that follows your cursor on LEQB’s website or the conspicuously lacking navigation on Chiara Luzzana’s website—and the customer is invited to make use of a particular type of interplay to learn the way the web page works. This creates novel experiences that go away the guests feeling extra like investigators, actively poking and prodding the web page to uncover its secrets and techniques.

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Simple, yet effective design enriched with modern visual hover effects.

[email protected], Designer at 99designs by Vista

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6. Neo-brutalism

Neo-brutalism comes from the traditional roots of Brutalism, an architectural motion of the 50s–70s that emphasised uncooked, uncovered supplies like concrete. Brutalism has been gaining traction in web design since its digital reemergence in 2014, as documented on the location Barebones unstyled html, plain backgrounds, asymmetrical layouts, default pc fonts and untreated pictures all characterize digital brutalism.

Brutalist web page design for candle shop
By Maia I

By Luka Marr by way of Dribbble

The Brutalist type is made to be stark, and it typically has an arresting impact—the important thing to which is a self-aware honesty promoted by its personal bareness. However for 2022, we count on this type to morph right into a extra subdued and fewer excessive model—primarily, Neo-brutalism. This marries the rawness of brutalism with the restrained tastes of minimalism, making web sites that work for much less avant-garde shoppers and that keep away from the pitfalls that led to architectural brutalism’s eventual decline.

Brutalist web page design for artist studio
By Pier-Luc Cossette by way of Dribbble

By Tee Tran by way of Dribbble

Brutalism has always been about minimalism and raw materials. Neo-Brutalism takes the core values of Brutalism and refines and reinvigorates them. Strong, bold and striking

– Justin Hamra, Artwork Director at 99designs by Vista

Brutalist web page design for website builder
by way of

By Aleksandar Igrošanac by way of Dribbble

7. Transferring kind

As designers have at all times identified, typography can do greater than convey info—it will probably transfer the viewer. In 2022, web designers are taking this concept additional with literal shifting kind.

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Animation is after all nothing new to web design, however it’s often reserved for illustrated graphics, UI parts, and web page transitions. For that motive, shifting textual content can come as recent and surprising, even when the animations are easy—as round rotations and side-scrolling “information tickers” are. These small touches permit the typography to take heart stage with out overwhelming the reader with gimmicky animated gags.

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Moving type is going to be a big trend in 2022. We live in a digital world and it’s cool to see some fun ways of taking advantage of this in the world of typefaces to create living breathing letters.

– Arian Bozorg, Group Engagement Supervisor at 99designs by Vista

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8. Inventive scrolling experiences

Being the most typical kind of engagement a consumer makes with a web page, scrolling is a continuing alternative for animated interactive suggestions. For 2022, scrolling experiences are getting larger and higher than ever by taking guests on imaginative journeys.

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As scrolling animations usually are not new, the important thing to this development is to shock the customer with a inventive expertise. We’re seeing pages remodel into residing worlds by way of psychedelic imagery, parallax results and even breakthroughs into the third dimension.

These animations get ever extra detailed and psychedelic, many designers are together with a distinguished foreground factor for the customer to maintain their eye on—such because the black crystal on Stone & Type’s website. On this manner, whereas an immersive animation entices guests to journey in direction of the underside of the web page, the foreground mark retains them from getting misplaced on the way in which there.

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– Khaled Lioui, Crew Lead Inventive Manufacturing Studio at Vista

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9. Handmade graphics

As we’ve seen in 2022’s trends up to now, know-how has paved the way in which for some unbelievable feats in web design. However the reliance on digital instruments could make it really easy to overlook out on that sense of character you get with imperfect, handmade paintings. That’s why, for 2022, we count on a rise in DIY graphics to foster relatable interfaces.

Botanical website design with hand-drawn graphics
By Brent & Jo Studio

These can embody scribbles and doodles, messy cutouts, and analog textures like crayons and paint. The impact is to bridge the hole between on-line and off, to floor these too typically interchangeable screens to the true world by way of a human contact.

Go rough and really handmade to stand out in the crowd.

Artist website design with hand-drawn graphics
by way of

I’ve always been attracted to simplicity and craftsmanship. Vintage impressions and organic human touch are very interesting things for me to continue to develop on many occasions. It has had a huge impact on my work process.

Prepared for the 2022 web design trends?

The web design trends for 2022 symbolize one other step ahead, however on the web, that’s actually nothing new. The long run strikes rapidly in our present age, and digital designers typically pave the way in which. However what makes these trends really feel refreshing is their deal with creating pleasure.

Whether or not they’re bringing again a forgotten decade, delighting the consumer with interactions and animations, or providing up one thing handmade, the aim of this yr’s web design trends is to elicit a momentary sense of surprise, regardless of how unconventional their method.

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