8 top UX design trends for 2022

UX design is the pursuit of creating issues work, for everybody concerned. UX design improves the expertise for the person, making it smoother, seamless and constructive. With new synthetic and digital realities shifting the best way we work and socialize, there was an increase in web and technological gadget utilization over the previous two years. There are extra customers, extra calls for, extra altering wants of customers and much more suggestions, making UX design one of the crucial dynamic design fields on the market.

To present you an thought of what to anticipate in UX design in 2022, we requested our UX designer group about which trends are on their radar. What we discovered was a rise in consideration in direction of experiences like storytelling, personalization and emotive interplay design that deliver depth and actuality to person experiences. There’s much more although. Have a look beneath on the top 8 UX design trends coming our approach in 2022.

The top 8 UX design trends for 2022

  1. Storytelling
  2. Experiment with navigation placement
  3. Seamless experience
  4. Voice user interface
  5. Personalized experience
  6. Creative scrolling experiences
  7. Emotive interaction design
  8. Data visualization

1. Storytelling

The truth that people react to storytelling shouldn’t be information. Tales have been with us since our existence, as evidenced by cave work, fairy tales, all of the phrases and pictures that point journey seamlessly and be part of us collectively in widespread narratives. It’s a social exercise that helps folks relate to what’s being narrated. These tales and experiences are at their core emotive, they evoke curiosity and are immersive. Trying in direction of 2022, we see this timeless device as a notable UX pattern.

By way of One Ocean


Creating an expertise via storytelling can construct a powerful connection between companies and clients. The extra a person is aware of the total story of a model or the shopper expertise story, the extra probably they’re more likely to belief and relate to the enterprise.

All such particulars, or plot factors, weave all through the person expertise, making it the person’s journey and story. That linear development uncovers extra, web page by web page, or with every scroll, new particulars unfold about why this model got here to be, what they’re attempting to do and the way the person matches into the imaginative and prescient, product, or service.

Net design by DSKY

By way of Heineken Company

2. Experimenting with navigation placement

The position of navigation on the display screen and the way customers will attain them are two essential concerns in UX. And as cell utilization and display screen sizes proceed to develop, UX designers must provide you with options for customers to achieve that navigation menu, often sitting on the top. This yr we are going to see UX designers taking part in round with navigation placement—transferring the navigation or key buttons and gadgets nearer to the underside of the display screen, or some hybrid the place the navigation is on the top however there are tab choices for key pages on the backside.

bottom navigation web page
By way of Designed by Women

For customers, having the ability to discover the navigation gadgets is as necessary as having the ability to attain them along with your thumb. For instance, backside placement can profit customers as a result of the bar is less complicated to achieve, however the draw back is that it’d trigger confusion to seek out, or take a while to regulate. That’s why this upcoming yr, we are going to begin to see extra experimentation with navigation placements. Solely time will inform which methodology will rise victorious.

music industry app design
By Typelab D

3. Seamless expertise

This UX pattern is all about making a person expertise that flows easily from one step to a different. To realize a seamless expertise, UX designers must concentrate on creating continuity, whether or not that’s the continuity in a particular scene or course of like making a fee, or the continuity of the upper, larger image like the whole buyer journey from touchdown on the positioning, searching the net store, to creating a purchase order, to receiving the merchandise.

It’s necessary that person expertise is constant and that every aspect throughout the given expertise is a pure development of each other. A easy circulate of expertise means a constructive expertise for the person.

revolut app
Revolut by way of App Store

We’re already seeing an increase on this via tremendous apps, an app that provides many providers delivered via “mini-programs” or third-party integrations. The objective is to take care of the eye of a person for an extended time frame in your web site or app, whether or not that’s countless feeds of movies, or social and e-commerce integrations.

For instance, WeChat, which was initially a social platform, now features a full e-commerce expertise throughout the app. Customers may even order a taxi and apply for a mortgage via the app. Social platforms like Instagram, Fb and Twitter have built-in ecommerce on their platforms already. Financial institution apps are making it simpler to finish monetary wants like budgeting, expense monitoring, worldwide transfers, funds and cash administration multi functional place.

home screen of Wechat
Two WeChat mini-programs: food-delivery on the left and travel-booking on the fitting by way of Nielsen Norman Group

4. Voice person interface

Voice help (creating nice person experiences via voice management) isn’t a brand new UX pattern by any means. What’s new is the way it’s taking form at present. Initially, UX design for voice interfaces was screen-first, that means that our first and fundamental level of contact was the display screen. That’s why, voice person interfaces can fall brief, by being glitchy, failing to combine with the app, or incurring delays of when an individual ought to converse, to call just a few.

voice search assistant
By Ferdous Islam by way of Behance

These days, there’s extra significance positioned on voice interfaces and extra use of voice applications, and subsequently, extra want in making a easy expertise between the person and the voice utility or software program. That’s why there’s a must be sure that expertise is considered, not essentially simply from a screen-first method, however voice-first or on the very least a hybrid of the 2.

5. Personalised expertise

Personalizing person expertise is a pattern that’s not going away any time quickly. With the abundance of content material that customers can entry on the internet, increasingly more apps and web sites personalize the expertise to every particular person person, whether or not that’s offering customized solutions or assembly accessibility tips. The objective for the UX designer is to create a design and product that closes the hole between what any person expects or needs and what they expertise.

netflix home page
By way of Netflix

Personalization tends to concentrate on issues like localization (recommending issues primarily based on the place a person is positioned), demographics (statistical knowledge like age, intercourse, schooling, nationality, ethnicity, or faith, to call just a few) and behavioral knowledge (knowledge gathered from the person’s conduct on the web site or app). With that info, UX designers will then create an expertise and journey that’s customized to what customers count on, want, or need.

Making sure that different perspectives have a chance to shine and really help to enrich the collective human experience. Understanding that can help us design better more aesthetically pleasing products.

Cyré Allen, a UX designer who’s obsessive about shade and accessibility

personalized website for clothing brand
By Nagen
TikTok by way of App Store

6. Inventive scrolling experiences

Scrolling is an expertise by itself, and it’s getting increasingly more imaginative. This UX pattern focuses on the journey of uncovering increasingly more bits of a web site by scrolling. Parts within the background change, components transfer via the web page with the customers, or customers which are immersed within the expertise of what the web site has to supply.

By way of moooi

SIRUP x Apple Music Playlist by tote_webdesign 

Scrolling was as soon as a quite passive and only a means to finish perform that has turn into an lively and interesting expertise that takes customers on a journey. The result’s a constructive, imaginative and immersive expertise.

By way of ROLLIN’ Insurance 

By way of

7. Emotive interplay design

Emotive interplay design, or emotional design, is all about creating experiences that deliver up an emotional response in customers. Via these experiences, customers construct a deeper connection to the web site or app and have an general extra constructive and memorable interplay. They observe the journey with the person and supply encouragement and help.

mailchimp emotive design
By way of MailChimp

Animations and different results create experiences which are resemblant to human interactions. For instance, Duolingo makes use of characters that congratulate a person once they do nicely, give them awards, or help them once they can’t full a problem. The expertise turns into related to feelings like pleasure.

8. Information visualization

Visualization of information is an absolute, important a part of some experiences but when not performed proper, it may be quite cryptic and overwhelming. The info visualization UX design pattern explores methods through which this expertise can turn into visually pleasing, simply digestible and extra thrilling. A number of the apparent methods of doing this in UX design are via bar charts, line charts and pie charts, and utilizing vivid and vibrant colours.

Permitting customers to broaden and discover utilizing options like swiping or tapping, helps create engagement with the info. When performed nicely, these practices can obtain an excellent stability of knowledge a person may want from large image to extra detailed info. A stability of contrasting colours and accessible knowledge and knowledge creates a constructive and interesting expertise for all customers. In spite of everything, you wouldn’t wish to overwhelm customers with knowledge or make them really feel like they don’t perceive, that’s a positive strategy to lose customers.

Trying ahead to seeing these trends subsequent yr?

It’s an thrilling time for UX design. With AI working with knowledge way more shortly and effectively, person experiences are evolving meaningfully in ways in which profit each the person and the enterprise. Whether or not it’s bringing pleasure and journey to the web page via artistic scrolling, knowledge visualization, emotional engagement, or simply creating seamless, smoother and customized experiences, these trends work with and for the customers.

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